Senior Web Strategy Lead

Neo4j; New York (NY); On-site; USD 150,000 - 185,000; Full time

Job summary

Neo4j is seeking a Senior Manager, Web to lead global web strategy, analytics, and optimization. You will partner with marketing, product, design, and regional teams to deliver a cohesive web experience that drives engagement and growth.

The role blends strategic vision with hands-on execution, requiring 7+ years in web, digital marketing, or product management, strong analytics, and a proven track record in agile environments.

Qualifications

• 7+ years of experience in web, digital marketing, or product management.
• Proven ability to develop strategy and lead cross-functional alignment for complex digital ecosystems.
• Deep understanding of web analytics and performance optimization; fluent in GA4, tag management, dashboards, and conversion tracking.
• Strong familiarity with A/B testing tools (Optimizely, Google Optimize, VWO) and SEO/SEM principles.
• Excellent communicator with the ability to translate data and strategy into clear, persuasive narratives.
• Highly organized project manager experienced in agile workflows and tools like Asana or Jira.

Responsibilities

• Define and own the web strategy aligned with marketing and business goals.
• Collaborate cross-functionally with Product Marketing, Content, Design, Operations, and Regional Marketing.
• Lead end-to-end management of web-related projects from intake to launch.
• Monitor site performance and conversion, and report through dashboards.
• A/B and multivariate testing planning and execution to drive growth.

Skills

Web strategy

Stakeholder management

Cross-functional alignment

Web analytics

A/B testing

SEO/SEM

Project management

Agile workflows

Communication

Growth marketing

Tools

Google Analytics

Looker

Data Studio

Job description

Neo4j is seeking a Senior Manager, Web to lead global web strategy, analytics, and optimization. You will partner with marketing, product, design, and regional teams to deliver a cohesive web experience that drives engagement and growth.

The role blends strategic vision with hands-on execution, requiring 7+ years in web, digital marketing, or product management, strong analytics, and a proven track record in agile environments.