Web Strategist

Granite Solutions Groupe; York, Northern (York County, KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

Commuter benefits

401(k) plan

Pet insurance

Job summary

Granite Solutions Groupe is seeking a Web Strategist to join our consulting team. You will own web strategy and digital experience roadmaps, partnering with Wealth CMO, product marketers, designers, analytics, content, and technology to execute initiatives and shape future experiences.

The role emphasizes improving customer journeys, driving conversion, and establishing optimization practices while supporting the launch of new wealth products.

Qualifications

• 8+ years in web strategy, digital product management, digital marketing, customer experience, or similar disciplines.
• Experience owning strategy for enterprise websites or major customer-facing digital experiences.
• Strong background in web optimization, conversion analysis, digital analytics, A/B testing, and customer journey optimization.
• Experience developing digital roadmaps, managing backlogs, and prioritizing competing business needs.
• Ability to translate marketing and business objectives into digital experiences and measurable outcomes.
• Strong understanding of UX principles, content strategy, SEO, digital marketing, and website performance optimization.
• Comfortable partnering with executive stakeholders and cross-functional teams.
• Self-directed, adaptable, and comfortable in a fast-moving environment.
• Experience using AI tools as thinking partner, efficiency accelerator, and marketing technology enabler.

Responsibilities

• Own web strategy and digital experience roadmaps for customer-facing digital properties.
• Execute established digital roadmaps while partnering with leadership to develop future digital strategies and priorities.
• Translate business goals, marketing objectives, and customer needs into effective digital experiences.
• Partner with marketing, product marketing, creative, content, analytics, technology, and campaign teams to deliver web initiatives.
• Lead web optimization efforts including A/B testing, heat mapping, session analysis, user testing, and conversion improvement initiatives.
• Establish consistent optimization practices and reporting across digital experiences.
• Analyze customer behavior, website performance, and engagement metrics to identify opportunities for improvement.
• Improve customer journeys and conversion paths across digital channels.
• Support the launch and optimization of new digital products, services, and customer experiences.
• Partner with teams to ensure digital experiences align with customer needs, business priorities, and compliance requirements.
• Provide strategic recommendations and proactively identify opportunities to improve the overall web experience.

Skills

Web strategy

Digital product management

A/B testing

Web analytics

UX principles

Tools

Adobe Workfront

Figma

Adobe Target

Microsoft Clarity

Adobe Experience Manager

Job description

Consultant, Marketing

Granite Solutions Groupe provides financial services decision makers with people and solutions that deliver. Our clients count on us to deliver the right talent at the right time to achieve critical business results. We leverage our industry knowledge and passion for client priorities to deliver human capital solutions.

GSG was founded in 1998 as a consulting firm delivering project management and technology solutions for the financial services industry. GSG now has a global presence, with team members deployed across the U.S. at Fortune 1000 companies and high-performing Fintech firms.

High-caliber consultants are the face of GSG at our client organizations and offices. We value the deep relationships we have with our consultants that enable us to place them in roles where their skills will have an immediate impact. The GSG consulting team is comprised of diverse, experienced, driven, and dynamic contributors who excel at getting things done.

About the Opportunity

GSG is seeking a Web Strategist to join our dynamic team. This consultant will step into an established digital roadmap, partner closely with the Wealth CMO, product marketers, designers, analytics, content, and technology teams to execute strategic web initiatives and help define future digital experiences. The role will focus on improving customer journeys, driving conversion, establishing optimization practices, and supporting the launch of new wealth products.

The ideal candidate is a digitally savvy, customer-focused strategist who combines web strategy, digital product ownership, analytics, experimentation, and marketing technology expertise. This person should be comfortable operating independently, challenging ideas constructively, influencing stakeholders, and turning business objectives into measurable digital outcomes.

Responsibilities

• Own web strategy and digital experience roadmaps for customer-facing digital properties.
• Execute established digital roadmaps while partnering with leadership to develop future digital strategies and priorities.
• Translate business goals, marketing objectives, and customer needs into effective digital experiences.
• Partner with marketing, product marketing, creative, content, analytics, technology, and campaign teams to deliver web initiatives.
• Lead web optimization efforts including A/B testing, heat mapping, session analysis, user testing, and conversion improvement initiatives.
• Establish consistent optimization practices and reporting routines across digital experiences.
• Analyze customer behavior, website performance, and engagement metrics to identify opportunities for improvement.
• Improve customer journeys and conversion paths across digital channels.
• Support the launch and optimization of new digital products, services, and customer experiences.
• Partner with teams to ensure digital experiences align with customer needs, business priorities, and compliance requirements.
• Provide strategic recommendations and proactively identify opportunities to improve the overall web experience.

Requirements

• 8+ years of experience in web strategy, digital product management, digital marketing, customer experience, or similar disciplines.
• Experience owning strategy for enterprise websites or major customer-facing digital experiences.
• Strong background in:
  • Web optimization
  • Conversion analysis
  • Digital analytics
  • A/B testing
  • Customer journey optimization
• Experience developing digital roadmaps, managing backlogs, and prioritizing competing business needs.
• Ability to translate marketing and business objectives into digital experiences and measurable outcomes.
• Strong understanding of:
  • UX principlesXXD
  • Content strategy
  • SEO
  • Digital marketing
  • Website performance optimization
• Comfortable partnering with executive stakeholders and cross-functional teams.
• Strong communicator who can confidently provide recommendations, challenge assumptions, and influence decisions.
• Self-directed, adaptable, and comfortable working in a fast-moving environment.
• Must be comfortable actively using AI tools as a:
  • Thinking partner
  • Research and efficiency accelerator
  • Optimization partner
  • Marketing technology enabler
• Experience identifying opportunities to leverage emerging digital tools to improve customer experiences and team productivity.

Required Tools / Platform Experience

• Experience with digital experience and marketing technology platforms, including:
• Adobe Workfront – required
• Figma – required
• Adobe Target or similar A/B testing platforms
• Heat mapping and session recording tools (Microsoft Clarity or similar)
• Web analytics platforms
• Enterprise CMS platforms (Adobe Experience Manager/AEM experience preferred)

Preferred Experience

• Financial services, wealth management, retirement, asset management, banking, or other regulated industries preferred.
• Experience supporting consumer-facing digital experiences.
• Experience optimizing lead generation, customer acquisition, or conversion journeys.
• Experience working with legal/compliance stakeholders in regulated environments.
• Experience connecting paid media campaigns to landing experiences and customer journeys.

Employee Benefits

GSG is excited to offer its consultants excellent compensation and a robust option of benefits which include comprehensive medical, dental, vision and prescription coverage. You will receive company-paid life insurance. In addition, we hope you will take advantage of eligible commuter benefits-like paying for work-related public transit and parking with pre-tax dollars. Save for your retirement with pre-tax contributions that go directly into your 401K. We also care about your pets with several options for pet insurance, discount card and prescriptions.

GSG’s Commitment to Diversity

As a diverse-owned business, GSG is committed to creating a diverse workforce, and we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.