Web Content Strategy & Optimization Lead

GuideStone Financial Resources; Dallas (TX); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Generous benefits package

Flexible work schedules

Community outreach involvement

Tuition reimbursement

Job summary

GuideStone Financial Resources in Dallas, TX is seeking a Web Content Manager to lead a high-performing team managing content across our digital properties. The role emphasizes the full lifecycle of web content, from strategy to publishing, ensuring quality and performance.

The ideal candidate will have deep expertise in digital marketing, team leadership skills, and a proven track record of driving results through effective web content management and SEO strategies.

Qualifications

• 7+ years of digital marketing or web experience, including 2+ years of team leadership.
• Proven ability to manage complex, cross-functional projects and drive measurable results.
• Strong expertise in SEO tools, Google Analytics, and content management systems.

Responsibilities

• Lead and develop a team of web content strategists.
• Drive the web content strategy and ensure alignment with business priorities.
• Own the SEO strategy and ensure GuideStone is competitive in search.

Skills

Digital marketing

SEO tools

Team leadership

Google Analytics

Content Management Systems

HTML/CSS

Agile methodologies

Education

Bachelor’s degree in Marketing, Computer Science, Digital Marketing, or related field

Tools

Sitecore

SEMrush

Google Search Console

Google Tag Manager

Google Ads

Job description

GuideStone Financial Resources in Dallas, TX is seeking a Web Content Manager to lead a high-performing team managing content across our digital properties. The role emphasizes the full lifecycle of web content, from strategy to publishing, ensuring quality and performance.

The ideal candidate will have deep expertise in digital marketing, team leadership skills, and a proven track record of driving results through effective web content management and SEO strategies.