Web Strategy & SEO Lead – Private Wealth Marketing

The Blackstone Group L.P.; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Comprehensive health benefits

Paid time off

401(k) plan

Discretionary bonuses

Job summary

The Blackstone Group L.P. is looking for a Digital Associate in New York to enhance web presence for Private Wealth and product content. This role involves setting up new webpages, managing cross-functional content updates, and applying SEO best practices.

Ideal candidates should have 3+ years of experience in web strategy and content management, a Bachelor's Degree, and familiarity with tools like Google Analytics and WordPress. Competitive salary and comprehensive health benefits are offered.

Qualifications

• 3+ years of experience in web strategy and content management roles.
• Hands-on experience working in a web CMS; WordPress experience is an advantage.
• Demonstrated experience managing cross-functional workflows with multiple stakeholders.
• Working knowledge of SEO/GEO best practices operationalized in daily work.
• Familiarity with web analytics and performance measurement.

Responsibilities

• Lead setup of new webpages and web functionality for Private Wealth and product content.
• Provide guidance on web and UX best practices for product education content.
• Manage ongoing content updates across product webpages.
• Support management of the web development pipeline.
• Project-manage content activation workflows.
• Incorporate SEO/GEO best practices into page builds.
• Support web analytics, A/B testing, and reporting.

Skills

Web strategy

Content management

SEO best practices

Google Analytics

Cross-functional communication

Education

Bachelor’s Degree

Tools

WordPress

Google Search Console

Job description

The Blackstone Group L.P. is looking for a Digital Associate in New York to enhance web presence for Private Wealth and product content. This role involves setting up new webpages, managing cross-functional content updates, and applying SEO best practices.

Ideal candidates should have 3+ years of experience in web strategy and content management, a Bachelor's Degree, and familiarity with tools like Google Analytics and WordPress. Competitive salary and comprehensive health benefits are offered.