Website Channel Strategist: Digital Experience & Growth

First Command Financial Services, Inc.; Fort Worth (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

First Command Financial Services, Inc. seeks a Website Channel Manager to own the corporate site, delivering a trusted digital experience for clients.

You will drive the site's evolution as a key marketing and business channel. The role involves leading governance, CMS management, cross-functional collaboration, SEO/AI initiatives, and analytics-driven optimization to support lead generation and client engagement.

Qualifications

• 5–7 years in digital marketing or website management
• Experience with enterprise CMS and content strategy
• Proven lead generation, conversion optimization and analytics
• PM experience with deadlines
• Cross-functional coordination with marketing, tech, compliance

Responsibilities

• Lead the strategic roadmap for the corporate website
• Oversee CMS governance, publishing standards and workflows
• Coordinate updates with multi-stakeholder teams
• Monitor analytics and suggest optimization opportunities
• Support SEO, AI-driven search ideas and content optimization
• Collaborate with campaigns, brand, compliance and IT
• Ensure accessibility and cross-device optimization
• Maintain documentation and governance policies

Skills

Digital marketing

Website management

Content strategy

SEO

Analytics

Project management

Stakeholder communication

Education

Bachelor's degree in Marketing/Communications/IT or equivalent

Tools

CMS platforms

SEO tools

Analytics platforms

Job description

First Command Financial Services, Inc. seeks a Website Channel Manager to own the corporate site, delivering a trusted digital experience for clients.

You will drive the site's evolution as a key marketing and business channel. The role involves leading governance, CMS management, cross-functional collaboration, SEO/AI initiatives, and analytics-driven optimization to support lead generation and client engagement.