Web & Marketing Analytics Lead

Brooks Equipment Company; Charlotte (NC); On-site; USD 85,000 - 115,000; Full time

Job summary

Brooks Equipment Company is seeking a Web & Marketing Analytics Specialist to help drive data‑driven decisions across eCommerce, campaigns, and customer behavior. You’ll optimize marketing ROI by delivering actionable insights and aligning attribution across sales and marketing teams.

You will build dashboards, analyze campaigns, and translate data into clear recommendations for non-technical stakeholders while maintaining data integrity across platforms.

Qualifications

• 3–5 years of experience in web and marketing analytics.
• Excellent analytics skills.
• Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
• Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
• Ability to leverage AI for scalable reporting and analysis.

Responsibilities

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth.
• Analyze marketing campaign performance across digital, social, email and traditional channels.
• Develop dashboards and reports to track KPIs, conversion rates and customer engagement.
• Interpret data to identify trends, opportunities and areas for improvement.
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness.
• Monitor website traffic, user behavior and attribution using analytics tools.
• Present insights and recommendations to stakeholders to guide marketing strategy.
• Maintain data integrity and ensure consistency across platforms and reporting systems.

Skills

Analytics

GA4

Tag management

Reporting & dashboards

Data interpretation

Stakeholder communication

Project management

Attention to detail

Presentation skills

AI for reporting

Tools

GA4

Google Tag Manager

Google Search Console

Google Data Studio

Microsoft Customer Insights Journey

Shopify

HubSpot

Job description

Brooks Equipment Company is seeking a Web & Marketing Analytics Specialist to help drive data‑driven decisions across eCommerce, campaigns, and customer behavior. You’ll optimize marketing ROI by delivering actionable insights and aligning attribution across sales and marketing teams.

You will build dashboards, analyze campaigns, and translate data into clear recommendations for non-technical stakeholders while maintaining data integrity across platforms.