Hybrid Senior Web Analytics Lead — eCommerce Growth

Progressive Leasing; Atlanta (GA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive Compensation

Full Health Benefits; Medical/Dental/V

401k match

Paid Time Off + Holidays

Diversity Resource Groups

Employee Stock Purchase Program

Tuition Reimbursement

Charitable Gift Matching

Equipment Provided

Job summary

Progressive Leasing seeks a Senior Web Analyst – eCommerce to lead web and conversion analysis across the eCommerce journey. You will translate complex findings into practical recommendations for leaders and drive the eCommerce roadmap with data-driven insights.

The role partners with multiple teams to define measurement strategies, build dashboards, and ensure data quality while mentoring analysts across the organization.

Qualifications

• 5+ years of experience in digital, web, product, customer, or eCommerce analytics.
• Experience with web analytics platforms and data visualization tools.

Responsibilities

• Analyze customer behavior across the eCommerce funnel, including acquisition, product discovery, product detail engagement, cart, checkout, and post-purchase experiences.
• Build and maintain dashboards, recurring reports, and self-service analytics that clearly communicate performance, trends, risks, and opportunities.
• Define key performance indicators and measurement plans for site enhancements, campaigns, merchandising initiatives, product launches, and customer experience improvements.
• Partner with eCommerce, Product, Marketing, Merchandising, UX, Engineering, Finance, and Operations teams to translate business questions into analytical approaches and actionable recommendations.
• Evaluate conversion rate, revenue, average order value, engagement, retention, and other commercial metrics by channel, device, customer segment, category, and journey stage.
• Lead deep-dive analyses to identify friction points, emerging trends, and the underlying drivers of performance.
• Support experimentation by developing hypotheses, sizing opportunities, defining test metrics, evaluating results, and recommending next steps.
• Validate analytics implementations and data quality; document tracking requirements and partner with technical teams to resolve gaps or inconsistencies.
• Create forecasts, benchmarks, and business cases that help prioritize the eCommerce roadmap and investment decisions.
• Present concise, decision-ready insights to senior leaders and influence action through clear data storytelling.
• Establish analytical standards, reusable methodologies, and best practices while mentoring analysts and business partners.

Skills

Web analytics

Adobe Analytics

Full Story

Google Analytics

SQL

Tableau

A/B testing

Forecasting

Data storytelling

Experimentation

Education

Bachelor's degree in analytics, business, economics, statistics, marketing, information systems, or a related field

Tools

Tableau

Adobe Analytics

Full Story

Google Analytics

Job description

Progressive Leasing seeks a Senior Web Analyst – eCommerce to lead web and conversion analysis across the eCommerce journey. You will translate complex findings into practical recommendations for leaders and drive the eCommerce roadmap with data-driven insights.

The role partners with multiple teams to define measurement strategies, build dashboards, and ensure data quality while mentoring analysts across the organization.