Web & Marketing Analytics Lead for ROI Optimization

BECO Holding Company; Charlotte (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

BECO Holding Company seeks a Web & Marketing Analytics Specialist to drive data-driven decisions across ecommerce, campaigns, and customer behavior. This role partners with eCommerce, marketing, and sales to ensure attribution tracking, data accuracy, and strategic alignment.

Responsibilities include building dashboards, analyzing campaigns, and translating insights into actionable recommendations for stakeholders. Strong GA4 and tag management skills are essential for success.

Qualifications

• 3–5 years of experience in web and marketing analytics.
• Excellent analytics skills.
• Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
• Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
• Ability to leverage AI for scalable reporting and analysis.

Responsibilities

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth.
• Analyze marketing campaign performance across digital, social, email and traditional channels.
• Develop dashboards and reports to track KPIs, conversion rates and customer engagement.
• Interpret data to identify trends, opportunities and areas for improvement.
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness.
• Monitor website traffic, user behavior and attribution using analytics tools.
• Present insights and recommendations to stakeholders to guide marketing strategy.
• Maintain data integrity and ensure consistency across platforms and reporting systems.

Skills

Analytical skills

Data storytelling

Cross-functional collaboration

Attention to detail

Tools

GA4

Google Tag Manager

Google Search Console

Google Data Studio

Job description

BECO Holding Company seeks a Web & Marketing Analytics Specialist to drive data-driven decisions across ecommerce, campaigns, and customer behavior. This role partners with eCommerce, marketing, and sales to ensure attribution tracking, data accuracy, and strategic alignment.

Responsibilities include building dashboards, analyzing campaigns, and translating insights into actionable recommendations for stakeholders. Strong GA4 and tag management skills are essential for success.