Web & Marketing Analytics Specialist

Brooks Equipment Company; Charlotte (NC); On-site; USD 85,000 - 115,000; Full time

Job summary

Brooks Equipment Company is seeking a Web & Marketing Analytics Specialist to help drive data‑driven decisions across eCommerce, campaigns, and customer behavior. You’ll optimize marketing ROI by delivering actionable insights and aligning attribution across sales and marketing teams.

You will build dashboards, analyze campaigns, and translate data into clear recommendations for non-technical stakeholders while maintaining data integrity across platforms.

Qualifications

• 3–5 years of experience in web and marketing analytics.
• Excellent analytics skills.
• Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
• Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
• Ability to leverage AI for scalable reporting and analysis.

Responsibilities

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth.
• Analyze marketing campaign performance across digital, social, email and traditional channels.
• Develop dashboards and reports to track KPIs, conversion rates and customer engagement.
• Interpret data to identify trends, opportunities and areas for improvement.
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness.
• Monitor website traffic, user behavior and attribution using analytics tools.
• Present insights and recommendations to stakeholders to guide marketing strategy.
• Maintain data integrity and ensure consistency across platforms and reporting systems.

Skills

Analytics

GA4

Tag management

Reporting & dashboards

Data interpretation

Stakeholder communication

Project management

Attention to detail

Presentation skills

AI for reporting

Tools

GA4

Google Tag Manager

Google Search Console

Google Data Studio

Microsoft Customer Insights Journey

Shopify

HubSpot

Job description

About the RoleThe Web & Marketing Analytics Specialist helps the company and it’s brands to make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role plays a key role in optimizing marketing strategies, prioritizing focus areas to improve ROI and supporting business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams to ensure attribution tracking, data accuracy and strategic alignment.Key ResponsibilitiesCreate, analyze, and distribute regular website analytics measuring user, customer, and sales growthAnalyze marketing campaign performance across digital, social, email and traditional channelsDevelop dashboards and reports to track KPIs, conversion rates and customer engagementInterpret data to identify trends, opportunities and areas for improvementCollaborate with marketing teams to design A/B tests and measure campaign effectivenessMonitor website traffic, user behavior and attribution using analytics toolsPresent insights and recommendations to stakeholders to guide marketing strategyMaintain data integrity and ensure consistency across platforms and reporting systemsRequired Qualifications3–5 years of experience in web and marketing analytics.Excellent analytics skillsHands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.Ability to leverage AI for scalable reporting and analysisPreferred QualificationsExperience with Microsoft Customer Insights JourneyExperience with ShopifyExperience with HubSpot a plusExperience in a shared services model or supporting multiple brands/companiesExperience with distribution, industrial, or B2B pricing including multi-channel strategyExperiencing working with Digital Marketing agenciesSkills and competenciesStrong Organizational, communication, and presentation skillsProven ability in handling concurrent projects with attention to detail and accuracyAbility to translate analysis into clear, actionable recommendations for non-analytical business leaders.High attention to detail and commitment to accuracyHighly organized with the ability to manage multiple projects and requests without dropping deadlinesStrong verbal, written and presentation skills