Web Analytics Analyst

Brobston Group; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Ralph Lauren in the United States, e‑commerce team, seeks a Web Analytics Analyst to develop actionable insights that improve the digital customer experience and drive conversion. You will use web analytics tools to measure site and campaign performance and inform business decisions.

Responsibilities include funnel and conversion analyses, dashboards for stakeholders, platform support, measurement planning for launches, and cross‑team collaboration with Digital Marketing and Site Merchandising.

Qualifications

• At least 2 years with Adobe Analytics, Omniture or CJA.
• 2–3 years of experience in e‑commerce or digital marketing.
• Strong analytical, critical‑thinking and communication skills.
• Understanding of ROI and profitability.
• Ability to articulate Omniture tracking and implementation requirements and collaborate across teams.

Responsibilities

• Develop consumer insights and conduct funnel, conversion, and ad hoc analyses.
• Create, maintain, and deliver dashboards and reports for stakeholders.
• Support web analytics platforms and apply analytics best practices, including testing and behavioral targeting.
• Develop measurement plans for product launches and campaigns, establish targets, and communicate performance results.
• Partner with Digital Marketing, Site Merchandising, and other internal and external teams.

Skills

Analytical skills

Communication skills

ROI awareness

Cross‑functional collaboration

Tools

Adobe Analytics

Omniture

CJA

Job description

Summary

The Web Analytics Analyst supports the RalphLauren.com US e-commerce business by developing actionable insights that improve the digital customer experience and drive conversion. The role uses web analytics tools to measure site and campaign performance and inform business decisions.

Responsibilities

• Develop consumer insights and conduct funnel, conversion, and ad hoc analyses.


• Create, maintain, and deliver dashboards and reports for stakeholders.


• Support web analytics platforms and apply analytics best practices, including testing and behavioral targeting.


• Develop measurement plans for product launches and campaigns, establish targets, and communicate performance results.


• Partner with Digital Marketing, Site Merchandising, and other internal and external teams.

Requirements

• At least 2 years of Adobe Analytics, Omniture, or CJA experience; DTM experience is a plus.


• 2-3 years of previous work experience, ideally in e-commerce or digital marketing.


• Strong analytical, critical-thinking, and communication skills, including the ability to present clear recommendations based on data.


• Understanding of business financials, ROI, and profitability.


• Ability to articulate Omniture tracking and implementation requirements and collaborate across teams.