Senior Web Analytics Lead for eCommerce Growth

Prog Leasing; Atlanta (GA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work arrangement

Onsite Atlantic Station office

Job summary

Progressive Leasing seeks a Senior Web Analyst - eCommerce to own web and conversion analysis across the eCommerce journey and partner with business and technical teams to define measurement strategies. Translate complex findings into practical recommendations guiding roadmap and investment decisions.

The role requires deep web analytics, strong SQL, Tableau, and experience across acquisition to post-purchase metrics, with a hybrid onsite work arrangement at Atlantic Station.

Qualifications

• Bachelor's degree in analytics, business, economics, statistics, marketing, information systems, or related field.
• 5+ years of experience in digital, web, product, customer, or eCommerce analytics.
• Advanced experience with web analytics platforms such as Adobe Analytics, Full Story, and/or Google Analytics.
• Strong SQL skills and experience working with large, complex datasets.
• Proficiency with data visualization tools such as Tableau.

Responsibilities

• Analyze customer behavior across the eCommerce funnel, including acquisition, product discovery, product detail engagement, cart, checkout, and post-purchase experiences.
• Build and maintain dashboards, recurring reports, and self-service analytics that clearly communicate performance, trends, risks, and opportunities.
• Define key performance indicators and measurement plans for site enhancements, campaigns, merchandising initiatives, product launches, and customer experience improvements.
• Partner with eCommerce, Product, Marketing, Merchandising, UX, Engineering, Finance, and Operations teams to translate business questions into analytical approaches and actionable recommendations.
• Evaluate conversion rate, revenue, average order value, engagement, retention, and other metrics by channel, device, customer segment, category, and journey stage.
• Lead deep-dive analyses to identify friction points, emerging trends, and the underlying drivers of performance.
• Support experimentation by developing hypotheses, sizing opportunities, defining test metrics, evaluating results, and recommending next steps.
• Validate analytics implementations and data quality; document tracking requirements and partner with technical teams to resolve gaps.
• Create forecasts, benchmarks, and business cases that help prioritize the eCommerce roadmap and investment decisions.
• Present concise, decision-ready insights to senior leaders and influence action through clear data storytelling.
• Establish analytical standards, reusable methodologies, and best practices while mentoring analysts and business partners.

Skills

Digital analytics

Analytical thinking

Communication skills

Statistical reasoning

Education

Bachelor's degree

Tools

Adobe Analytics

FullStory

Google Analytics

Tableau

SQL

Job description

Progressive Leasing seeks a Senior Web Analyst - eCommerce to own web and conversion analysis across the eCommerce journey and partner with business and technical teams to define measurement strategies. Translate complex findings into practical recommendations guiding roadmap and investment decisions.

The role requires deep web analytics, strong SQL, Tableau, and experience across acquisition to post-purchase metrics, with a hybrid onsite work arrangement at Atlantic Station.