Growth Analytics Lead - Web & Marketing Insights

Brooks Safety Solutions; Charlotte (NC); Presencial; USD 80.000 - 110.000; Jornada completa

Descripción de la vacante

Brooks Safety Solutions seeks an Web & Marketing Analytics Specialist to drive data-driven decisions across eCommerce, campaigns and customer behavior. You will build dashboards, measure ROI, and collaborate with marketing to optimize attribution and reporting accuracy.

You will translate complex data into actionable recommendations for non-technical stakeholders, ensuring data integrity and cross-platform consistency to support growth.

Formación

• 3–5 years of experience in web and marketing analytics.
• Excellent analytics skills
• Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
• Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
• Ability to leverage AI for scalable reporting and analysis

Responsabilidades

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth
• Analyze marketing campaign performance across digital, social, email and traditional channels
• Develop dashboards and reports to track KPIs, conversion rates and customer engagement
• Interpret data to identify trends, opportunities and areas for improvement
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness
• Monitor website traffic, user behavior and attribution using analytics tools
• Present insights and recommendations to stakeholders to guide marketing strategy
• Maintain data integrity and ensure consistency across platforms and reporting systems

Conocimientos

Analytics

Dashboards

Non-technical communication

AI-assisted reporting

Herramientas

Google Tag Manager

Google Data Studio

Descripción del empleo

Brooks Safety Solutions seeks an Web & Marketing Analytics Specialist to drive data-driven decisions across eCommerce, campaigns and customer behavior. You will build dashboards, measure ROI, and collaborate with marketing to optimize attribution and reporting accuracy.

You will translate complex data into actionable recommendations for non-technical stakeholders, ensuring data integrity and cross-platform consistency to support growth.