Web & Marketing Analytics Specialist

BECO Holding Company; Charlotte (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

BECO Holding Company seeks a Web & Marketing Analytics Specialist to drive data-driven decisions across ecommerce, campaigns, and customer behavior. This role partners with eCommerce, marketing, and sales to ensure attribution tracking, data accuracy, and strategic alignment.

Responsibilities include building dashboards, analyzing campaigns, and translating insights into actionable recommendations for stakeholders. Strong GA4 and tag management skills are essential for success.

Qualifications

• 3–5 years of experience in web and marketing analytics.
• Excellent analytics skills.
• Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
• Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
• Ability to leverage AI for scalable reporting and analysis.

Responsibilities

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth.
• Analyze marketing campaign performance across digital, social, email and traditional channels.
• Develop dashboards and reports to track KPIs, conversion rates and customer engagement.
• Interpret data to identify trends, opportunities and areas for improvement.
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness.
• Monitor website traffic, user behavior and attribution using analytics tools.
• Present insights and recommendations to stakeholders to guide marketing strategy.
• Maintain data integrity and ensure consistency across platforms and reporting systems.

Skills

Analytical skills

Data storytelling

Cross-functional collaboration

Attention to detail

Tools

GA4

Google Tag Manager

Google Search Console

Google Data Studio

Job description

The Web & Marketing Analytics Specialist helps the company and it’s brands to make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role plays a key role in optimizing marketing strategies, prioritizing focus areas to improve ROI and supporting business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams to ensure attribution tracking, data accuracy and strategic alignment.

Key Responsibilities

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth
• Analyze marketing campaign performance across digital, social, email and traditional channels
• Develop dashboards and reports to track KPIs, conversion rates and customer engagement
• Interpret data to identify trends, opportunities and areas for improvement
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness
• Monitor website traffic, user behavior and attribution using analytics tools
• Present insights and recommendations to stakeholders to guide marketing strategy
• Maintain data integrity and ensure consistency across platforms and reporting systems

Qualifications

Required Qualifications

• 3–5 years of experience in web and marketing analytics.
• Excellent analytics skills
• Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
• Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
• Ability to leverage AI for scalable reporting and analysis

Preferred Qualifications

• Experience with Microsoft Customer Insights Journey
• Experience with Shopify
• Experience with HubSpot a plus
• Experience in a shared services model or supporting multiple brands/companies
• Experience with distribution, industrial, or B2B pricing including multi-channel strategy
• Experiencing working with Digital Marketing agencies

Skills and competencies

• Strong Organizational, communication, and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Ability to translate analysis into clear, actionable recommendations for non-analytical business leaders.
• High attention to detail and commitment to accuracy
• Highly organized with the ability to manage multiple projects and requests without dropping deadlines
• Strong verbal, written and presentation skills