Retail Analytics Lead: Omnichannel Insights

Brooks Sports Inc; Seattle (WA); Hybrid; USD 91,000 - 138,000; Full time

Benefits offered by this job

Product discounts

Employee recognition

Fitness discounts

Volunteer and donation benefits

Job summary

Brooks is seeking a Retail Business Analyst to drive performance across our branded retail fleet by delivering data-driven insights for store operations, merchandising, and customer experience. Analyze performance across multiple locations, translate insights into actionable recommendations to improve sales, inventory productivity, and operations.

You will influence through data storytelling, collaborate with Retail, Finance, Marketing, Planning, and Product teams, and help optimize omnichannel

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 5+ years of experience in retail analytics, business analysis, or a related field, preferably at a specialty retail, athletic/footwear, or branded retail environment
• Strong proficiency in Excel and data visualization tools (i.e., Power BI, Tableau, or similar); experience with SQL or data query tools a plus
• Experience working with POS systems, traffic data, and inventory management platforms
• Familiarity with omnichannel retail models
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Highly organized and detail-oriented with the ability to manage multiple priorities
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
• Embraces and lives the Brooks values!

Responsibilities

• Business Performance & Reporting: Analyze store and fleet-level performance across KPIs including sales, conversion, traffic, ATV, and UPT
• Merchandising & Inventory Insights: Evaluate product performance across footwear, apparel, and accessories to inform assortment and allocation decisions
• Store Operations & Productivity: Provide analytics that support labor optimization, store productivity, and operational efficiency
• Customer & Omnichannel Insights: Analyze customer behavior across in-store and digital touchpoints and support omnichannel initiatives
• Strategic Projects & Cross-Functional Partnership: Support strategic initiatives including retail expansion, budgeting, and forecasting processes

Skills

Excel

Power BI

Tableau

SQL

Education

Bachelor's degree in Business/Marketing or related field

Tools

Power BI

Tableau

SQL

Job description

Brooks is seeking a Retail Business Analyst to drive performance across our branded retail fleet by delivering data-driven insights for store operations, merchandising, and customer experience. Analyze performance across multiple locations, translate insights into actionable recommendations to improve sales, inventory productivity, and operations.

You will influence through data storytelling, collaborate with Retail, Finance, Marketing, Planning, and Product teams, and help optimize omnichannel