Web Experience & CRO Specialist

Zoom; Richmond (VA); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft compelling copy, and optimize for SEO while building dashboards and supporting experiments.

This early-career role offers visibility into Zoom's first dedicated Digital Experience function and meaningful impact from day one. You will partner with marketing, product, design, and web engineering to deliver measurable outcomes across 30+ product pages,

Qualifications

• 2+ years in digital marketing, web content strategy, conversion rate optimization, or a related field.
• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics, with the ability to translate data into actionable content and UX recommendations.
• Strong writing and editing skills with a clear eye for conversion-oriented web copy.
• Exposure to A/B testing and experimentation methodologies using tools such as Optimizely or LaunchDarkly.
• Working knowledge of SEO fundamentals including on-page optimization, keyword research, structured data, and content architecture best practices; experience with tools such as Semrush, Ahrefs, or Screaming Frog.
• Self-starter mindset with a foundational understanding of UX and web design principles; ability to analyze a page and communicate structured improvement ideas.
• Comfort working cross-functionally with designers, engineers, product marketers, and campaign managers.

Responsibilities

• Audit and optimize product pages and conversion paths using Amplitude performance data.
• Review pages for scannability, narrative clarity, and CTA effectiveness; document prioritized improvements.
• Draft, edit, and QA web copy across hero headlines, CTAs, meta descriptions, and FAQs.
• Build and maintain Amplitude dashboards to track page-level conversions and experiments.
• Support design, launch, and analysis of A/B and multivariate experiments; document hypotheses and learnings.
• Execute on-page SEO priorities including keyword mapping, meta tags, and internal linking.
• Contribute to scalable page templates and governance for 30+ product pages and cross-team coordination.
• Map and analyze SMB and enterprise visitor journeys, surfacing content hierarchy and navigation improvements.

Skills

Amplitude

Google Analytics

Adobe Analytics

A/B testing

SEO basics

Keyword research

Content architecture

UX principles

Copywriting

Tools

Semrush

Ahrefs

Screaming Frog

LaunchDarkly

Optimizely

Job description

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft compelling copy, and optimize for SEO while building dashboards and supporting experiments.

This early-career role offers visibility into Zoom's first dedicated Digital Experience function and meaningful impact from day one. You will partner with marketing, product, design, and web engineering to deliver measurable outcomes across 30+ product pages,