Hybrid/Remote Web Experience & CRO Specialist

Zoom; Hartford (CT); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance.

Join the first dedicated Digital Experience function, collaborating with marketing, product marketing, design, SEO, and web engineering to deliver measurable outcomes across 30+ product pages.

Qualifications

• 2+ years in digital marketing, web content strategy, conversion rate optimization, or related field.
• Experience with Amplitude, Google Analytics, or Adobe Analytics.
• Strong writing and editing for conversion-focused web copy.
• Familiar with A/B testing and experimentation tools.
• SEO fundamentals and content architecture knowledge.
• UX basics and ability to analyze pages and suggest improvements.
• Ability to collaborate with designers, engineers, product marketers, and managers.

Responsibilities

• Audit and optimize zoom.com product pages, landing pages, and conversion paths using Amplitude data to identify friction and suggest improvements.
• Review pages for scannability, narrative clarity, and CTAs; document observations and recommendations for the Digital Experience Lead and partners.
• Draft, edit, and QA web copy across the page hierarchy—hero headlines, CTAs, meta descriptions, FAQ modules—aligned with Zoom's style guide.
• Build and maintain performance dashboards in Amplitude to track page-level conversion metrics and experiment outcomes.
• Support the design, launch, and analysis of A/B and multivariate experiments; document hypotheses and results.
• Execute on-page SEO priorities including keyword mapping, meta-tags, internal linking, and content architecture improvements with SEO team.
• Contribute to scalable page templates, reusable content modules, and governance checklists across Zoom's product pages; coordinate priorities with product teams and pods.
• Map and analyze visitor journeys for SMB and enterprise audiences; surface content hierarchy/navigation issues and recommend improvements.

Skills

Digital marketing

Web analytics

Copywriting

A/B testing

SEO fundamentals

UX awareness

Cross-functional collaboration

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

SEMrush

Ahrefs

Screaming Frog

Job description

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance.

Join the first dedicated Digital Experience function, collaborating with marketing, product marketing, design, SEO, and web engineering to deliver measurable outcomes across 30+ product pages.