Digital Experience Specialist: Web Optimization & CRO

Zoom; United States; Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist to shape the online experience on zoom.com. You will audit pages, draft A/B copy, and optimize for SEO while maintaining consistency across 30+ product pages.

You will build dashboards in Amplitude, analyze performance, and collaborate with marketing, product marketing, design, and web engineering. This early-career role offers visibility and real impact from day one.

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or related field.
• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics.
• Strong writing and editing skills with a clear eye for conversion-oriented web copy.
• Exposure to A/B testing and experimentation methodologies.
• Knowledge of on-page SEO fundamentals and content architecture.
• Ability to analyze pages and communicate structured improvement ideas to teammates.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, using Amplitude data to identify friction points.
• Review web pages for scannability, narrative clarity, and CTA effectiveness; document observations and recommendations.
• Draft, edit, and QA web copy across the page hierarchy, aligning with brand voice and style guide.
• Build and maintain performance dashboards in Amplitude to track conversion metrics and experiment outcomes.
• Support design, launch, and analysis of A/B and multivariate experiments.
• Execute on-page SEO priorities including keyword mapping, meta-tag optimization, internal linking, and content architecture improvements.
• Contribute to scalable page templates, reusable content modules, and governance checklists for consistency across 30+ product pages.
• Map and analyze visitor journeys for SMB and enterprise audiences; surface content/navigation issues and propose improvements.

Skills

Web analytics

Content strategy

Conversion optimization

Editing/writing

Cross-functional collaboration

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoom is seeking a Digital Experience Specialist to shape the online experience on zoom.com. You will audit pages, draft A/B copy, and optimize for SEO while maintaining consistency across 30+ product pages.

You will build dashboards in Amplitude, analyze performance, and collaborate with marketing, product marketing, design, and web engineering. This early-career role offers visibility and real impact from day one.