Web Data Analyst – Optimize Web Journeys & Conversions

Gravity IT Resources

Town of Florida (NY)

Hybrid

USD 65,000 - 90,000

Full time

14 days+

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Job summary

Gravity IT Resources seeks a Web Data Analyst to join its data analytics team in a hybrid role based in Dania Beach, FL. The position emphasizes analyzing customer behavior, translating web data into insights, and partnering across product and engineering teams to optimize the digital experience.

The role centers on website analytics, conversion optimization, and event tracking, rather than traditional BI reporting.

Qualifications

2+ years of experience in web analytics, digital analytics, or product analytics.
Strong SQL skills, including joins, CTEs, CASE statements, and large datasets.
Experience with Google Analytics (GA4 or similar).
Experience analyzing customer journeys and clickstream data.
Experience building dashboards with Tableau, Power BI, or Looker Studio.
Excellent communication with stakeholders.

Responsibilities

Analyze customer behavior across multiple web properties.
Identify trends and opportunities within the online customer journey.
Develop SQL queries to transform raw event data into reporting datasets.
Create dashboards and visualizations communicating actionable insights.
Define website tracking requirements for new features.
Partner with Product and Front-End teams to ensure correct analytics implementation.
Validate tracking accuracy and data quality.
Present findings and recommendations to business stakeholders.