Analyst II - Digital and Web Analytics

PODS Enterprises, LLC; Clearwater (FL); On-site; USD 85,000 - 110,000; Full time

Job summary

PODS Enterprises, LLC in Clearwater, FL is seeking a Sr Data Analyst in Digital Marketing to support web and mobile analytics, A/B testing, and performance measurement. You will transform structured and unstructured data into actionable insights to improve customer acquisition and conversion across channels.

The role emphasizes data strategy development, measurement efficacy, data quality, and accessibility, with collaboration across IT and marketing to drive business impact.

Qualifications

• Bachelor's degree in Management Information Systems, Data Science, Analytics, or a closely related field required.
• 2–4 years experience with Google Cloud Platform tools including Google Analytics, BigQuery, Looker Studio, and Google Sheets.
• Strong SQL skills with Big Data from relational databases and flat files; experience with Snowflake, Redshift, BigQuery, and cloud stores is a plus.
• Experience with Tableau, Power BI, and Python preferred.
• Strong data mining, extraction, and coding skills; excellent analytical abilities.
• Capability to translate stakeholder questions into actionable reports; effective presentation to non-technical audiences.

Responsibilities

• Develop, disseminate, and present reports on web performance metrics (visitors, quotes, orders, channel performance, revenue).
• Advance web analytics tools and templates; maintain data analysis processes.
• Present findings to senior management clearly, both in writing and live presentations.
• Monitor key metrics, identify trends, and advise on business implications.
• Collaborate with IT on data governance and data quality improvements.
• Mentor colleagues and translate questions into actionable insights.
• Create new reporting tools to meet evolving business needs.
• Ensure reporting accuracy and usefulness for decision making.

Skills

SQL

Data mining

Data extraction

Python

Excel

Analytical thinking

Presentation skills

Education

Bachelor's degree in MIS/Analytics

Tools

Google Analytics

BigQuery

Looker Studio

Google Sheets

Tableau

Power BI

Azure Blob

S3

SQL Server

Teradata

Redshift

Job description

Clearwater-FL-ADMIN-2
13535 Feather Sound Drive
Suite 400
Clearwater, FL 33762, USA

Clearwater-FL-ADMIN-2
13535 Feather Sound Drive
Suite 400
Clearwater, FL 33762, USA

The Sr Data Analyst, Digital Marketing will be responsible for supporting web and mobile analytics, a/b testing, and performance measurement. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into actionable insights and recommendations that improve customer acquisition and conversion efforts in support organizational goals. This critical role will also support efforts to develop and evolve marketing data strategy with an emphasis on measurement efficacy, KPI development, data quality and accessibility.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Using Google Cloud Platform tools develop, disseminate, and present reports to internal stakeholders on web performance metrics to include customer visits, quote and order conversion, distribution channel performance, and revenue generation
• Curious and action oriented with a drive for continuous improvement as it relates to web site performance
• Maintain and advance departmental data analysis tools, templates, and techniques
• Present complex findings to senior management and non-technical users in clear, concise, and convincing manner both in writing and interactive presentation setting
• Proactively track key metrics, identify trends that warrant deeper analysis, and advise decision makers of the business implications
• Assist management in representing Digital Marketing needs in data governance projects, work with IT to resolve identified data issues and deficiencies
• Assist management in mentoring and training professionals in less senior positions
• Under minimal supervision translate internal stakeholder questions into actionable and insightful reports
• Develop new reporting tools to accommodate evolving business needs
• Develop and monitor data quality metrics to ensure that reporting used to make decisions is both accurate and comprehensive

JOB QUALIFICATIONS

• Bachelor’s level Degree in Management Information Systems, Data Science, Analytics, or a closely related field required.
• 2 – 4 years experience working with Google Cloud Platform tools including Google Analytics, BigQuery, Google Data (Looker) Studio, and Google Sheets
• Demonstrated expertise in SQL working with Big Data sourced from both relational databases (SQL Server, Teradata, Oracle etc.) and flat files; experience in Snowflake, Redshift, BigQuery, and Azure Blob, S3 is a plus
• Experience in Tableau, PowerBI, and Python a plus
• Strong working background in Data Mining, Data Extraction, & Coding
• Strong research and analysis skills
• Demonstrated ability to adapt quickly and learn new skills independently
• Ability to manage competing priorities
• Ability to generate bold, creative ideas to improve performance
• Practical understanding of web site operations and customer journey from landing page to order conversion
• Understanding of MTA, DDA or other traffic attribution methodologies
• Proficiency in Microsoft Office applications; particularly advancedExcel functionality including Pivot Tables, Macros, Lookups, and external data connectivity
• Strong problem-solving skills
• Excellent written and oral presentation skills
• Excellent interpersonal and collaborative skills

Qualifications

Skills

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Education

Experience

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.