Digital CRO Specialist | Optimize Web, Drive Conversions

Leaf Home; United States; On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Industry-leading compensation

Medical, dental, and vision benefits

Retirement savings plan with company 1

Parental leave & PTO

Fitness programs & wellbeing benefits

Growth opportunities

Employee discounts

Job summary

Leaf Home is seeking a Digital Optimization Analyst to drive website experimentation and optimization initiatives. You will partner with Marketing, UX, Engineering, and Analytics to identify opportunities, plan tests, and measure improvements in digital conversion and lead generation.

Requires 2–3 years in CRO/UX/analytics, strong analytical skills, and experience with SQL, Excel, WordPress, and Tableau. This full-time role offers growth, benefits, and a collaborative environment across U.S.

Qualifications

• Bachelor’s degree or equivalent experience.
• 2–3 years in Product Management, CRO, UX, Data Analytics, or related field.
• Strong analytical and problem‑solving skills with data tools.
• Experience with SQL and Excel/Google Sheets for data analysis.
• Knowledge of WordPress and Figma for collaboration.
• Excellent written, verbal, and presentation communication.
• Ability to manage multiple priorities in a fast‑paced environment.
• Proficiency with Microsoft Office Suite.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives.
• Execute website experiments with UX, Engineering, Marketing, and Analytics teams.
• Analyze website performance, user behavior, funnel metrics, and experiment results.
• Communicate results and insights to stakeholders and contribute to a scalable framework.

Skills

Analytical thinking

Problem solving

Communication skills

Cross-functional collaboration

Attention to detail

Education

Bachelor’s degree

Tools

SQL

Excel/Sheets

Tableau

WordPress

Figma

Microsoft Office

Job description

Leaf Home is seeking a Digital Optimization Analyst to drive website experimentation and optimization initiatives. You will partner with Marketing, UX, Engineering, and Analytics to identify opportunities, plan tests, and measure improvements in digital conversion and lead generation.

Requires 2–3 years in CRO/UX/analytics, strong analytical skills, and experience with SQL, Excel, WordPress, and Tableau. This full-time role offers growth, benefits, and a collaborative environment across U.S.