Web Data Analyst

Gravity IT Resources; Town of Florida (NY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Gravity IT Resources seeks a Web Data Analyst to join its data analytics team in a hybrid role based in Dania Beach, FL. The position emphasizes analyzing customer behavior, translating web data into insights, and partnering across product and engineering teams to optimize the digital experience.

The role centers on website analytics, conversion optimization, and event tracking, rather than traditional BI reporting.

Qualifications

• 2+ years of experience in web analytics, digital analytics, or product analytics.
• Strong SQL skills, including joins, CTEs, CASE statements, and large datasets.
• Experience with Google Analytics (GA4 or similar).
• Experience analyzing customer journeys and clickstream data.
• Experience building dashboards with Tableau, Power BI, or Looker Studio.
• Excellent communication with stakeholders.

Responsibilities

• Analyze customer behavior across multiple web properties.
• Identify trends and opportunities within the online customer journey.
• Develop SQL queries to transform raw event data into reporting datasets.
• Create dashboards and visualizations communicating actionable insights.
• Define website tracking requirements for new features.
• Partner with Product and Front-End teams to ensure correct analytics implementation.
• Validate tracking accuracy and data quality.
• Present findings and recommendations to business stakeholders.

Skills

Web analytics

SQL

GA4

Customer journeys

Tools

Tableau

Power BI

Looker Studio

BigQuery

Job description

Web Data Analyst

Location: Dania Beach, FL
Schedule: Hybrid (3 days/week onsite after onboarding)
Employment Type: 6-Month Contract-to-Hire

Overview

Our client is seeking a Web Data Analyst to join its growing Data Analytics team. This role is ideal for someone who enjoys analyzing customer behavior, translating web interaction data into business insights, and partnering with cross-functional teams to improve the digital customer experience.

Unlike a traditional Business Intelligence role focused on operational or financial reporting, this position centers on website analytics, customer journeys, event tracking, and conversion optimization.

Responsibilities

• Analyze customer behavior across multiple web properties
• Identify trends and opportunities within the online customer journey
• Develop SQL queries to transform raw event data into meaningful reporting datasets
• Create dashboards and visualizations that communicate actionable business insights
• Define website tracking requirements for new features and functionality
• Partner with Product and Front-End Engineering teams to ensure analytics are implemented correctly
• Validate tracking accuracy and data quality
• Present findings and recommendations to business stakeholders

Required Qualifications

• 2+ years of experience in web analytics, digital analytics, or product analytics
• Strong SQL skills, including joins, CTEs, CASE statements, and working with large datasets
• Experience with Google Analytics (GA4 or similar web analytics platforms)
• Experience analyzing customer journeys, conversion funnels, and clickstream data
• Experience building dashboards using tools such as Tableau, Power BI, or Looker Studio
• Excellent communication skills with the ability to present insights to business stakeholders

Preferred Qualifications

• Experience working with Google Analytics Event Feed
• BigQuery experience
• Experience writing or defining tagging requirements
• Experience partnering with Front-End Engineering or Product teams
• Background in e-commerce, travel, or other customer-facing digital products

Work Environment

• First two weeks require approximately 4–5 days onsite for onboarding and knowledge transfer.
• Following onboarding, the schedule transitions to a hybrid model with 3 days per week onsite in Dania Beach, FL.

If you’re passionate about turning customer behavior into actionable insights and enjoy working at the intersection of analytics, product, and technology, we’d love to hear from you.

Equal Employment Opportunity Statement
Gravity IT Resources is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic. All employment decisions are based on qualifications, merit, and business needs.