Conversion Optimization Analyst | A/B Testing & Growth

Fountain; United States; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical/Dental/Vision after 60 days

401(k) with company match

Paid parental leave & generous PTO

Growth opportunities

Employee assistance program

Job summary

Leaf Home is seeking a Digital Optimization Analyst to drive website experimentation and optimization across its emerging business lines. The role collaborates with Marketing, UX, Engineering, and Analytics to identify opportunities, run A/B tests, analyze customer behavior, and deliver measurable improvements in digital conversion, lead generation, and customer experience.

The ideal candidate will have 2–3 years in CRO/Analytics, strong SQL and Tableau skills, and experience with WordPress and

Qualifications

• Bachelor’s degree or a combination of education, training, and experience.
• 2 to 3 years of experience in Product Management, Conversion Rate Optimization (CRO), Business Analysis, UX, Data Analytics, or related discipline.
• Strong analytical and problem-solving skills with experience using SQL, Excel/Sheets, Tableau (or BI tools), and behavioral analytics platforms to analyze data and drive optimization decisions.
• Working knowledge of WordPress content management systems and basic proficiency with Figma or similar design collaboration tools.
• Excellent written, verbal, and presentation communication skills with the ability to effectively communicate insights to cross-functional stakeholders.
• Demonstrated ability to manage multiple priorities in a fast-paced environment while delivering measurable business results.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status.

Responsibilities

• Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives, including A/B and multivariate testing opportunities aligned with business objectives.
• Execute website experiments from planning through implementation, partnering with UX, Engineering, Marketing, and Analytics teams to ensure successful delivery.
• Analyze website performance, customer behavior, funnel metrics, and experiment results to identify optimization opportunities and propose future testing strategies.
• Communicate experimentation results, insights, and recommendations to stakeholders through regular reporting and presentations, contributing to a scalable experimentation framework.

Skills

SQL

Excel/Sheets

Tableau

Behavioral analytics

Cross-functional collaboration

Education

Bachelor’s degree

Tools

WordPress

Figma

Job description

Leaf Home is seeking a Digital Optimization Analyst to drive website experimentation and optimization across its emerging business lines. The role collaborates with Marketing, UX, Engineering, and Analytics to identify opportunities, run A/B tests, analyze customer behavior, and deliver measurable improvements in digital conversion, lead generation, and customer experience.

The ideal candidate will have 2–3 years in CRO/Analytics, strong SQL and Tableau skills, and experience with WordPress and