Remote Web Developer & Digital Analytics Specialist

DATAMARK, Inc.; El Paso (TX); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Remote in FL/TX permitted

Health care

401k and IRA

Life Insurance

Paid time off

Disability coverage

Professional growth

Wellness resources

Salary: $65,000–$75,000

Job summary

DATAMARK, Inc. seeks a Web Developer & Digital Analytics Specialist to own and maintain the company website and marketing technology, ensuring stability, accurate tracking, and actionable insights across all digital channels.

You will collaborate with marketing, sales and technology teams to optimize campaigns, measure performance with GA4 and Tag Manager, and support email templates, dashboards and data-driven decision making.

Qualifications

• Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or related field.
• At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments.
• At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.

Responsibilities

• Own and maintain company website and marketing tech.
• Ensure tracking accuracy across digital channels.
• Analyze user behavior and conversion performance to identify friction points.
• Support paid media and email campaigns with tracking validation.
• Collaborate with marketing, sales and technology partners.

Skills

HTML

CSS

JavaScript

GA4

Google Tag Manager

Analytics

Data analysis

Email marketing

Campaign analytics

CMS management

Education

Bachelor's degree in Computer Science, Web/Data Analytics, Information Systems, Marketing Technology, or related field

Tools

GA4

Google Tag Manager

Dreamweaver

CMS platforms

CRM integrations

Job description

DATAMARK, Inc. seeks a Web Developer & Digital Analytics Specialist to own and maintain the company website and marketing technology, ensuring stability, accurate tracking, and actionable insights across all digital channels.

You will collaborate with marketing, sales and technology teams to optimize campaigns, measure performance with GA4 and Tag Manager, and support email templates, dashboards and data-driven decision making.