Analyst, Web Analytics

Gravity IT Resources; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Gravity IT Resources is looking for a Web Analytics Analyst to join our data team in Miami. You will analyze user behavior, implement tracking, and deliver insights that shape product decisions across Product, Engineering, Marketing, and Data teams.

Responsibilities include building dashboards, running A/B tests, and collaborating with stakeholders to improve data collection and reporting capabilities. 3+ years of relevant experience and proficiency with GA4, Adobe Analytics, and BI tools are

Qualifications

• 3+ years in web analytics or digital analytics.
• Experience with GA4/Adobe Analytics/Snowplow.
• Experience with tag management systems.
• Experience building dashboards in Looker or Tableau.

Responsibilities

• Implement and maintain web analytics tracking across digital properties.
• Analyze user behavior and identify trends using web analytics platforms.
• Build dashboards, reports, and visualizations for business stakeholders.
• Design, execute, and measure A/B tests to validate product changes.
• Partner with Product Managers and Engineers to improve data collection and instrumentation.
• Write SQL queries to extract and analyze behavioral data.
• Help improve the organization's analytics infrastructure and reporting capabilities.
• Collaborate with cross-functional teams to turn insights into product improvements.

Skills

Analytical thinking

Stakeholder communication

Cross-functional collaboration

Problem solving

Tools

GA4

Adobe Analytics

Snowplow

Google Tag Manager

Looker

Tableau

Job description

We're partnering with an innovative digital product organization that's looking to add a Web Analytics Analyst to its growing data team. This role is ideal for someone who enjoys understanding how users interact with digital products and using data to drive meaningful improvements to the customer experience.

You'll work closely with Product, Engineering, Marketing, and Data teams to analyze user behavior, implement tracking, support experimentation, and deliver insights that influence product decisions.

Responsibilities

• Implement and maintain web analytics tracking across digital properties.
• Analyze user behavior and identify trends using web analytics platforms.
• Build dashboards, reports, and visualizations for business stakeholders.
• Design, execute, and measure A/B tests to validate product changes.
• Partner with Product Managers and Engineers to improve data collection and instrumentation.
• Write SQL queries to extract and analyze behavioral data.
• Help improve the organization's analytics infrastructure and reporting capabilities.
• Collaborate with cross-functional teams to turn insights into product improvements.

Required Qualifications

• 3+ years of experience in a Web Analytics, Product Analytics, or Digital Analytics role.
• Experience with Google Analytics (GA4), Adobe Analytics, Snowplow, or similar web analytics platforms.
• Experience using Google Tag Manager or another tag management system.
• Experience building dashboards in Looker, Tableau, or similar BI tools.
• Comfortable partnering with technical and non-technical stakeholders.

Preferred Qualifications

• Experience running A/B tests or experimentation programs.
• Familiarity with cloud platforms (AWS, Azure, or GCP).
• Understanding of UX principles and customer journey analysis.
• Google Analytics certification is a plus.

What We're Looking For

The ideal candidate is naturally curious, analytical, and passionate about using data to improve digital experiences. You should be comfortable working with cross-functional teams, translating data into actionable insights, and helping drive product decisions through experimentation and measurement.