Remote Data Analytics Specialist — Web Analytics & CRO

Learntastic; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

LearnTastic is seeking a Data Analytics Specialist to drive growth by turning data into actionable insights. You will analyze web performance, optimize conversion pathways, and collaborate with marketing, product, and engineering teams to shape digital strategy.

The role emphasizes GA4/GTM implementation, dashboard development in Looker Studio or Power BI, and rigorous CRO testing to enhance user experience and conversions across web properties.

Qualifications

• GA4 and GTM expertise for web analytics and measurement.
• Experience with dashboards in Looker Studio/Power BI/Tableau.
• Strong SQL and Excel for data analysis.
• CRO initiatives including A/B testing and CRO tracking.
• Event tracking and analytics framework implementation.
• Understanding of user journey and conversion funnel optimization.
• Excellent analytical and communication skills.
• Bachelor’s degree in Analytics, CS, Marketing or related field.

Responsibilities

• Analyze website performance and user behavior using GA4 and GTM.
• Monitor KPIs, conversion funnels, and user journeys to identify optimization opportunities.
• Develop dashboards and performance reports using Looker Studio, Power BI, or Tableau.
• Conduct A/B testing and CRO initiatives to improve engagement and conversions.
• Implement, validate, and maintain event tracking and conversion tracking for data accuracy.
• Partner with Marketing, Product, and Web Development teams to provide data-driven recommendations.
• Present analytical findings and strategic insights to support business/objectives.

Skills

GA4 & GTM

Dashboard tools

SQL & Excel

CRO & A/B testing

Event tracking

Analytics & journey

Communication skills

Education

Bachelor's degree in Analytics/CS/Marketing/Business

Tools

Looker Studio

Power BI

Tableau

Job description

LearnTastic is seeking a Data Analytics Specialist to drive growth by turning data into actionable insights. You will analyze web performance, optimize conversion pathways, and collaborate with marketing, product, and engineering teams to shape digital strategy.

The role emphasizes GA4/GTM implementation, dashboard development in Looker Studio or Power BI, and rigorous CRO testing to enhance user experience and conversions across web properties.