VP of Product — Subscriptions & Growth Leader

Paceline; San Francisco (CA); On-site; USD 210,000 - 230,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Life and AD&D insurance

401(k) with company matching

Voluntary plans — accident insurance

Unlimited PTO

Commuter benefits

Wellness benefits

Company equity

Job summary

Paceline is seeking a senior product leader to own our product strategy and personally drive the launch of our premium subscription offering—the foundation for future personalized financial products that synergize users’ health & fitness with real financial benefits.

This player‑coach role sets direction across the product org while hands‑on as the subscription product owner, partnering with our CPO, CTO, and product managers and engineers to ship high‑impact features.

Qualifications

• Experience growing a mobile consumer app primarily through organic and product‑led levers.
• Experience building and owning a product marketing function from the ground up.
• Owned a freemium or subscription model: pricing, tiering, paywall design, and conversion testing.
• Runs agile delivery directly: backlog refinement, ticket‑writing, ceremonies.
• Has owned live consumer or commerce surfaces and kept them reliable.
• Brings launch‑readiness discipline: go/no‑go gates, GTM / product marketing, CS enablement, support scaling.
• Experiencing managing and leveling up PMs.
• Experience in healthcare, insurance, fintech, or rewards/loyalty.
• Familiarity with multi‑platform environments (native + React Native).
• Partnership or BD instincts for assembling value‑prop bundles with brand partners.

Responsibilities

• Define the launch product, set the go/no‑go criteria and decisions, and drive the team to ship with urgency and clarity.
• Lead pricing strategy, tier and paywall design, and conversion experimentation.
• Build out product marketing: positioning, messaging, packaging, and launch motions.
• Partner with engineering to expand and harden our QA practice as we scale across a broader range of users, devices, and wearables.
• Lead organic and product‑led growth — ASO, lifecycle, referral, and retention — without relying on paid UA.
• Set roadmap direction, mentor and level up our PM team, and partner closely with engineering leads across our core product verticals.
• Bring operational rigor to our commerce, rewards, and offers surfaces so they stay reliable, not just shipped.
• Lead our understanding of user behavior through directly operating data analysis and visualization in collaboration with our data team.
• Advocate for the users’ experience in our roadmap and priorities.
• Lead by example the integration of AI tooling as a means to accelerate and enhance our feature development and operations.
• Work closely with the adjacent functions of brand marketing, performance marketing, and commercial to ensure that our products enhance our social contract with users and our company’s business outcomes.

Skills

Product leadership

Agile delivery

PM mentoring

Growth strategy

Partnerships

Subscription pricing

Multi-platform (native/React Native)

Tools

React Native

Job description

Paceline is seeking a senior product leader to own our product strategy and personally drive the launch of our premium subscription offering—the foundation for future personalized financial products that synergize users’ health & fitness with real financial benefits.

This player‑coach role sets direction across the product org while hands‑on as the subscription product owner, partnering with our CPO, CTO, and product managers and engineers to ship high‑impact features.