Senior Growth Marketing Manager — Subscriptions & Lifecycle

Tivity Health; United States; On-site; USD 89,000 - 124,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Generous paid time off

Free gym membership

Job summary

Tivity Health is seeking a Sr. Manager of Growth Marketing to lead a data-driven, full-funnel strategy that expands member subscriptions and drives lifetime value.

You will own growth across digital channels, lifecycle marketing, partnerships, and conversion optimization while collaborating with Sales, Client Success, Product, Analytics, and Operations. The role combines strategy with hands-on execution for subscription growth in fitness, wellness, and healthcare spaces, guiding budget,

Qualifications

• 8+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience.
• Strong expertise in paid media, lifecycle marketing, CRM, conversion optimization, and analytics.
• Demonstrated success achieving aggressive acquisition and revenue goals.
• Deep understanding of attribution, customer journeys, marketing automation platforms, and experimentation methodologies.

Responsibilities

• Drive Subscription Growth across acquisition, engagement, and retention targets.
• Lead omnichannel programs to improve ROAS and LTV:CAC ratios.
• Oversee CRO programs, landing page performance, and testing roadmaps.
• Develop lifecycle marketing and retention campaigns (email/SMS/in-app).
• Partner with Analytics to establish KPIs and reporting for growth.

Skills

Growth marketing

Performance marketing

Demand generation

Subscription marketing

Paid media

Lifecycle marketing

CRM

Conversion optimization

Analytics

Attribution

Marketing automation platforms

Experimentation methodologies

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

Looker

Tableau

Meta Ads

Google Ads

CRM systems

Job description

Tivity Health is seeking a Sr. Manager of Growth Marketing to lead a data-driven, full-funnel strategy that expands member subscriptions and drives lifetime value.

You will own growth across digital channels, lifecycle marketing, partnerships, and conversion optimization while collaborating with Sales, Client Success, Product, Analytics, and Operations. The role combines strategy with hands-on execution for subscription growth in fitness, wellness, and healthcare spaces, guiding budget,