VP of Performance Marketing & Growth Leadership (Remote)

Blacksmith Agency LLC; Orlando (FL); Remote; USD 150,000 - 230,000; Full time

Job summary

Blacksmith Agency is seeking a Vice President of Performance Marketing to lead the PPC and SEO functions across multifamily, B2B and technical verticals. You will own channel strategy, budgets and reporting, while PPC and SEO strategists execute the tactics under your guidance.

You will be the client-facing owner of department performance, setting standards for audits, attribution, and GA4 accuracy, and shaping hiring plans for the team over the next quarter.

Qualifications

• 7+ years across paid media and SEO.
• Experience managing multiple accounts in an agency.
• Comfortable being the client-facing owner when a campaign underperforms.
• Ability to set standards for audits, reporting, and attribution.

Responsibilities

• Own department strategy, channel allocation, and budget as accounts scale.
• Lead the PPC and SEO strategists and review their work.
• Ensure client results and honest reporting, including GA4 accuracy.

Skills

People management

Client facing

Strategic thinking

Communication

Education

Experience in paid media & SEO

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Vice President of Performance Marketing to lead the PPC and SEO functions across multifamily, B2B and technical verticals. You will own channel strategy, budgets and reporting, while PPC and SEO strategists execute the tactics under your guidance.

You will be the client-facing owner of department performance, setting standards for audits, attribution, and GA4 accuracy, and shaping hiring plans for the team over the next quarter.