Head of Performance Marketing - Remote (PPC & SEO)

Blacksmith Agency LLC; Chicago (IL); Remote; USD 150.000 - 210.000; Vollzeit

Zusammenfassung

Blacksmith Agency is seeking a VP of Performance Marketing to lead the PPC and SEO function for our multifamily, B2B, and technical clients. You will own channel strategy and be the client-facing owner when performance changes. The PPC and SEO strategists will report to you, focusing on strategy while they execute.

This is a management seat, not an IC role. You’ll define audits, reporting standards, and ensure overall department delivery and attribution accuracy.

Qualifikationen

• 7+ years across paid media and SEO.
• Experience leading a team of strategists.
• Ability to own channel strategy and budgets at scale.
• Comfortable being the client-facing owner when performance dips.

Aufgaben

• Own the Performance Marketing function across PPC and SEO.
• Set quality standards for audits, reporting, and account oversight.
• Ensure client results and honest reporting, including attribution accuracy.
• Direct strategists, diagnose and escalate when accounts are at risk.
• Lead hiring and first-round interviews for the department within a quarter.

Kenntnisse

Leadership

Strategic thinking

Client-facing

People management

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Jobbeschreibung

Blacksmith Agency is seeking a VP of Performance Marketing to lead the PPC and SEO function for our multifamily, B2B, and technical clients. You will own channel strategy and be the client-facing owner when performance changes. The PPC and SEO strategists will report to you, focusing on strategy while they execute.

This is a management seat, not an IC role. You’ll define audits, reporting standards, and ensure overall department delivery and attribution accuracy.