Head of Performance Marketing (PPC & SEO) - Remote

Blacksmith Agency LLC; Virginia Beach (VA); Remote; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

Blacksmith Agency LLC is seeking a Vice President of Performance Marketing to lead the PPC and SEO teams and own department performance. You will set channel strategy, allocate budgets, and ensure client results, while strategists handle execution.

You will not build campaigns yourself; the team implements. Your success hinges on audits, reporting honesty, and scalable processes. This is a remote leadership role with global clients.

Qualifikationen

• 7+ years across paid media and SEO.
• Experience managing accounts and owning reviews.
• Comfortable being the client-facing owner when an account is underperforming.
• Agency experience carrying many accounts at once.
• Deep knowledge across Google Ads, GA4, Search Console, Meta and Microsoft Ads.

Aufgaben

• Own the performance marketing department, including PPC and SEO quality standards.
• Define channel strategy and budget allocation as accounts scale.
• Hold the specialists to audits, reporting standards, and accountability for client results.
• Lead escalation when an account is at risk and direct the strategists to fix issues.
• Contribute to hiring plans and first-round interviews for your team.

Kenntnisse

Leadership

Channel strategy

Agency experience

Paid media

SEO

Client-facing

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Jobbeschreibung

Blacksmith Agency LLC is seeking a Vice President of Performance Marketing to lead the PPC and SEO teams and own department performance. You will set channel strategy, allocate budgets, and ensure client results, while strategists handle execution.

You will not build campaigns yourself; the team implements. Your success hinges on audits, reporting honesty, and scalable processes. This is a remote leadership role with global clients.