Remote VP of Performance Marketing

Blacksmith Agency LLC; California; Remote; USD 180,000 - 320,000; Full time

Job summary

Blacksmith Agency seeks a Vice President of Performance Marketing to lead the PPC and SEO function for clients across multifamily, B2B, and technical verticals. You will own channel strategy, hiring plans, and client-facing accountability while the strategists execute campaigns and deliver results.

You will not build campaigns yourself; the team handles execution while you focus on strategy, quality, and budget allocation as accounts scale.

Qualifications

• 7+ years across paid media and SEO.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Comfortable being the client-facing owner when an account is underperforming.
• Agency experience carrying many accounts.

Responsibilities

• Own PPC and SEO strategists' performance, reviews, and escalation decisions.
• Define quality standards for audits, reporting, and account delivery.
• Ensure client results and honest reporting across the function.
• Escalate and diagnose at-risk accounts and direct the responsible strategist.
• Set channel strategy and budget allocation as accounts scale.
• Communicate credible delivery to sales before deals are closed.
• Lead hiring plans and conduct first-round interviews for the department within a quarter.

Skills

Paid media

SEO

Team leadership

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Vice President of Performance Marketing to lead the PPC and SEO function for clients across multifamily, B2B, and technical verticals. You will own channel strategy, hiring plans, and client-facing accountability while the strategists execute campaigns and deliver results.

You will not build campaigns yourself; the team handles execution while you focus on strategy, quality, and budget allocation as accounts scale.