Head of Performance Marketing & Growth Strategy

Blacksmith Agency LLC; New York (NY); Remote; USD 200,000 - 300,000; Full time

Job summary

Blacksmith Agency seeks a Vice President of Performance Marketing to lead the PPC and SEO functions across multifamily, B2B and technical verticals. You will own channel strategy, budget allocation, and department performance, while strategists handle execution.

This is a management seat focused on results, not hands-on campaign building. You will report to the founder, mentor two strategists, and drive client outcomes with honest reporting and strong audits.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading a team of strategists.
• Deep knowledge of Google Ads, GA4, and major ad platforms.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Define quality bar and audits for the team.
• Ensure client results and honest reporting across the function.
• Lead client calls when accounts are underperforming.
• Hire and conduct first-round interviews for the department.

Skills

Leadership

Channel strategy

Paid media

SEO

People management

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Vice President of Performance Marketing to lead the PPC and SEO functions across multifamily, B2B and technical verticals. You will own channel strategy, budget allocation, and department performance, while strategists handle execution.

This is a management seat focused on results, not hands-on campaign building. You will report to the founder, mentor two strategists, and drive client outcomes with honest reporting and strong audits.