VP, Performance Marketing - PPC & SEO (Remote)

Blacksmith Agency LLC; Baltimore (MD); Remoto; USD 150.000 - 210.000; Tempo pieno

Descrizione del lavoro

Blacksmith Agency seeks a VP of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, budget allocation, and overall department performance, while the PPC and SEO strategists report to you.

This management seat does not involve hands-on campaign building; instead you shape audits, standards, and client-facing outcomes to ensure accountable results across all channels.

Competenze

• 7+ years across paid media and SEO.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Agency experience carrying many accounts at once.
• Comfortable being the client-facing owner when an account underperforms.
• Experience turning around underperforming accounts.

Mansioni

• Own channel strategy and budget allocation as accounts scale.
• Set quality standards, audits, and reporting across the function.
• Lead and develop the PPC and SEO strategists.
• Maintain honest, accurate client communication and accountability.

Conoscenze

People management

Paid media

SEO

Client facing

Agency experience

Strategic planning

Cross-channel ownership

Strumenti

Google Ads

GA4

Search Console

Meta

Microsoft Ads

Descrizione del lavoro

Blacksmith Agency seeks a VP of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, budget allocation, and overall department performance, while the PPC and SEO strategists report to you.

This management seat does not involve hands-on campaign building; instead you shape audits, standards, and client-facing outcomes to ensure accountable results across all channels.