VP of Marketing Analytics & Campaign Growth

Harnham; Dallas (TX); On-site; USD 180,000 - 320,000; Full time

Job summary

Harnham in Dallas, TX is seeking an Associate Vice President of Marketing Measurement & Analytics to lead a modern marketing analytics function. You will shape measurement frameworks, oversee cross-channel campaign measurement, and translate data into strategic advice that drives customer growth and ROI.

This on-site role sits at the intersection of data, marketing, technology, and strategy, reporting to senior leadership and building a high-performing team that uses experimentation,

Qualifications

• Proven success leading Marketing Analytics, Marketing Sciences, Measurement, or Customer Insights teams.
• Experience building scalable analytics capabilities within large, complex organizations.
• Deep expertise in campaign measurement, experimentation, attribution, optimization, and marketing effectiveness.
• Strong background in advanced analytics, reporting, and performance measurement tools.

Responsibilities

• Build and scale a centralized Marketing Analytics and Measurement organization.
• Create the frameworks, metrics, and standards used to evaluate marketing effectiveness across the enterprise.
• Lead cross-channel campaign measurement, performance reporting, and optimization efforts.
• Partner with senior marketing and business leaders to guide investment decisions through data-driven insights.
• Translate complex analytics into clear actions that improve customer growth and marketing ROI.
• Develop advanced measurement capabilities including experimentation, predictive analytics, and attribution strategies.
• Leverage AI, automation, and emerging technologies to modernize analytics and reporting.
• Drive consistency across internal teams, external partners, and agency relationships.
• Establish a culture of accountability, transparency, and continuous performance improvement.
• Lead, mentor, and grow high-performing teams of analytics professionals.

Skills

Marketing Analytics Leadership

Campaign measurement

Executive influence

Cross-functional leadership

Tools

Attribution tools

Advanced analytics tooling

Job description

Harnham in Dallas, TX is seeking an Associate Vice President of Marketing Measurement & Analytics to lead a modern marketing analytics function. You will shape measurement frameworks, oversee cross-channel campaign measurement, and translate data into strategic advice that drives customer growth and ROI.

This on-site role sits at the intersection of data, marketing, technology, and strategy, reporting to senior leadership and building a high-performing team that uses experimentation,