Associate Vice President, Campaign Analytics

Harnham; Dallas (TX); On-site; USD 180,000 - 320,000; Full time

Job summary

Harnham in Dallas, TX is seeking an Associate Vice President of Marketing Measurement & Analytics to lead a modern marketing analytics function. You will shape measurement frameworks, oversee cross-channel campaign measurement, and translate data into strategic advice that drives customer growth and ROI.

This on-site role sits at the intersection of data, marketing, technology, and strategy, reporting to senior leadership and building a high-performing team that uses experimentation,

Qualifications

• Proven success leading Marketing Analytics, Marketing Sciences, Measurement, or Customer Insights teams.
• Experience building scalable analytics capabilities within large, complex organizations.
• Deep expertise in campaign measurement, experimentation, attribution, optimization, and marketing effectiveness.
• Strong background in advanced analytics, reporting, and performance measurement tools.

Responsibilities

• Build and scale a centralized Marketing Analytics and Measurement organization.
• Create the frameworks, metrics, and standards used to evaluate marketing effectiveness across the enterprise.
• Lead cross-channel campaign measurement, performance reporting, and optimization efforts.
• Partner with senior marketing and business leaders to guide investment decisions through data-driven insights.
• Translate complex analytics into clear actions that improve customer growth and marketing ROI.
• Develop advanced measurement capabilities including experimentation, predictive analytics, and attribution strategies.
• Leverage AI, automation, and emerging technologies to modernize analytics and reporting.
• Drive consistency across internal teams, external partners, and agency relationships.
• Establish a culture of accountability, transparency, and continuous performance improvement.
• Lead, mentor, and grow high-performing teams of analytics professionals.

Skills

Marketing Analytics Leadership

Campaign measurement

Executive influence

Cross-functional leadership

Tools

Attribution tools

Advanced analytics tooling

Job description

ASSOCIATE VICE PRESIDENT - MARKETING MEASUREMENT & ANALYTICS

DALLAS, TX (ONSITE)

EXECUTIVE COMPENSATION + BONUS + LONG-TERM INCENTIVES

The Opportunity

Join a household-name consumer brand at a pivotal moment as it transforms how marketing performance is measured, optimized, and tied directly to business growth.

This is an opportunity to build and lead a modern Marketing Analytics function responsible for helping executive leadership understand which investments drive customer acquisition, retention, revenue, and ROI.

You’ll sit at the intersection of data, marketing, technology, and strategy, influencing major business decisions while creating the measurement framework that powers future growth.

What You'll Do

• Build and scale a centralized Marketing Analytics and Measurement organization
• Create the frameworks, metrics, and standards used to evaluate marketing effectiveness across the enterprise
• Lead cross-channel campaign measurement, performance reporting, and optimization efforts
• Partner with senior marketing and business leaders to guide investment decisions through data-driven insights
• Translate complex analytics into clear actions that improve customer growth and marketing ROI
• Develop advanced measurement capabilities including experimentation, predictive analytics, and attribution strategies
• Leverage AI, automation, and emerging technologies to modernize analytics and reporting
• Drive consistency across internal teams, external partners, and agency relationships
• Establish a culture of accountability, transparency, and continuous performance improvement
• Lead, mentor, and grow high-performing teams of analytics professionals

What We're Looking For

• Proven success leading Marketing Analytics, Marketing Sciences, Measurement, or Customer Insights teams
• Experience building scalable analytics capabilities within large, complex organizations
• Deep expertise in campaign measurement, experimentation, attribution, optimization, and marketing effectiveness
• Strong understanding of modern marketing channels and the drivers behind customer acquisition and engagement
• Ability to combine technical expertise with business strategy and executive influence
• Experience working closely with external agencies, media partners, and cross-functional stakeholders
• Strong background in advanced analytics, reporting, and performance measurement tools
• Track record of turning analytics into business outcomes, not just reports and dashboards
• Exceptional communication skills with the ability to influence senior leadership

Nice to Have

• Experience leading analytics or measurement functions within Fortune 500 environments
• Background in telecommunications, technology, financial services, retail, media, or other consumer-focused industries
• Expertise in Marketing Mix Modeling (MMM), Incrementality Testing, Attribution, or Marketing Sciences
• Experience applying AI and machine learning to marketing performance and decision-making
• MBA or advanced degree in Analytics, Business, Statistics, Data Science, or related field

Why This Role

• Build a next-generation measurement function with enterprise-wide visibility
• Influence high-profile marketing and investment decisions
• Partner directly with executive leadership on growth strategy
• Shape how a major consumer brand measures success across every marketing channel
• Lead a large-scale transformation powered by advanced analytics and AI
• Create lasting impact on customer growth, marketing effectiveness, and business performance

If you're passionate about connecting data to business outcomes and want the opportunity to redefine how a major organization measures marketing success, this is a unique leadership opportunity to make a lasting impact.