Senior Marketing Analytics & Growth Insights Lead

Harnham; Concord (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Harnham in California is seeking a Senior Marketing Analyst to partner with Marketing, Operations and Finance to deliver actionable insights that drive customer acquisition, campaign performance, and growth. You will own marketing performance reporting, web analytics, experimentation, and attribution, shaping data-driven decisions as the company undergoes a major website redesign.

Responsibilities include building dashboards, analyzing campaigns, measuring acquisition/retention/ROI, and

Qualifications

• 5+ years of analytics, BI, or marketing analytics experience.
• Advanced SQL skills and ability to query large datasets.
• Experience with Power BI or Tableau.
• Experience with GA4 or Adobe Analytics.
• Strong statistical knowledge and experimentation design.
• Excellent communication and stakeholder influence.

Responsibilities

• Build, automate, and maintain dashboards and reporting solutions for marketing stakeholders.
• Analyze marketing campaign performance across digital channels and provide actionable recommendations.
• Measure and optimize customer acquisition, conversion, retention, and ROI metrics.
• Own web analytics reporting and tracking strategy for a new website launch.
• Partner with external vendors and internal stakeholders to implement analytics and tracking requirements.
• Design and evaluate experiments, including A/B tests and conversion optimization initiatives.
• Develop attribution reporting and marketing performance insights.
• Translate complex data into clear business recommendations for executive leadership.
• Conduct ad hoc analyses and strategic projects supporting growth initiatives.
• Collaborate with data engineering and BI teams to improve data quality, reporting automation, and analytics capabilities.

Skills

SQL

Marketing analytics

A/B testing

Data visualization

Statistics

Communication

Tools

Power BI

Tableau

GA4

Adobe Analytics

Job description

Harnham in California is seeking a Senior Marketing Analyst to partner with Marketing, Operations and Finance to deliver actionable insights that drive customer acquisition, campaign performance, and growth. You will own marketing performance reporting, web analytics, experimentation, and attribution, shaping data-driven decisions as the company undergoes a major website redesign.

Responsibilities include building dashboards, analyzing campaigns, measuring acquisition/retention/ROI, and