Marketing Analytics Director – Growth & Acquisition

Harnham; Miami (FL); Hybride; USD 185 000 - 215 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Total comp

Hybrid work Miami

Executive exposure

Analytics function growth support

Résumé du poste

Harnham, a fintech partner, is hiring a Director of Marketing Analytics in Miami. This senior leadership role will build and own the marketing analytics function, shaping measurement, attribution, and investment strategy to drive growth and profitability.

You will partner with Marketing and Executive teams to scale paid media across Google, Meta, TikTok, and email, develop MMM and incrementality capabilities, and create governance across campaigns and data infrastructure.

Qualifications

• Extensive experience in marketing analytics, growth analytics, or marketing data science within a high-growth business.
• Proven track record building marketing analytics functions or measurement capabilities from the ground up.
• Deep expertise in attribution modelling, MMM, incrementality testing, and experimental design.
• Strong technical capabilities across SQL, Python, predictive modelling, and marketing data architecture.
• Experience establishing campaign tracking, conversion APIs, taxonomy, and measurement governance.
• Commercial mindset with demonstrated ability to translate analytical insights into marketing investment decisions.
• Experience in fintech or related fields with complex acquisition funnels is highly desirable.
• Strong executive communication skills and experience influencing senior stakeholders.

Responsabilités

• Build and lead the marketing analytics function, establishing measurement frameworks, governance, and analytical best practices.
• Develop advanced measurement capabilities across marketing mix modelling (MMM), attribution, incrementality testing, and experimentation.
• Identify opportunities to scale paid acquisition across Google, Meta, TikTok, and email while maintaining marketing efficiency.
• Build predictive models to evaluate lead quality, customer value, ROAS, and downstream profitability.
• Establish robust campaign taxonomy, UTM governance, and marketing data infrastructure.
• Partner closely with Marketing, Growth, and executive leadership to influence budget allocation and acquisition strategy.
• Leverage existing analytics and data science resources while shaping and growing the function.

Connaissances

Marketing analytics

Growth analytics

Attribution modelling

SQL

Python

Marketing data architecture

Executive communication

Stakeholder management

Outils

SQL

Python

Description du poste

Harnham, a fintech partner, is hiring a Director of Marketing Analytics in Miami. This senior leadership role will build and own the marketing analytics function, shaping measurement, attribution, and investment strategy to drive growth and profitability.

You will partner with Marketing and Executive teams to scale paid media across Google, Meta, TikTok, and email, develop MMM and incrementality capabilities, and create governance across campaigns and data infrastructure.