Remote Director of Marketing Analytics

Marketbridge; Washington (District of Columbia); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Health benefits

401(k) with company contributions

Professional development fund

Equipment stipend

Job summary

Marketbridge is seeking a Director of Marketing Analytics to lead the data and analytics capabilities powering modern marketing programs. You will shape data foundations, governance, and measurement solutions across complex client ecosystems, partnering with Marketing Technology, Operations, Demand Strategy, and BI teams.

As a senior trusted advisor, you’ll translate business goals into data requirements, oversee data integration, and guide a talented team through discovery, design, and

Qualifications

• 8+ years of experience in marketing data, analytics, data engineering, marketing operations, or related discipline, ideally in agency/consulting environments.
• Demonstrated experience leading marketing data strategy and solution architecture across interconnected environments.
• Strong understanding of GA4, GTM, and Adobe Analytics.
• Experience with Salesforce, Marketo, HubSpot, and related platforms.
• Ability to translate data insights into business outcomes and communicate with senior stakeholders.

Responsibilities

• Lead data strategy and architecture for marketing data across client environments.
• Collaborate to establish reusable methodologies, standards, and IP for data architecture and analytics delivery.
• Oversee design and governance of data solutions spanning CRM, marketing automation, web analytics, data warehouses, and BI.
• Translate business and marketing strategies into data requirements and measurement capabilities.
• Guide ETL/ELT processes, APIs, cloud connectors, workflow automation, and data movements.
• Establish data quality and governance standards for reliable reporting.
• Advance marketing measurement and analytics with cross-team collaboration.
• Connect data to business insights to drive marketing decisions.

Skills

Marketing data strategy

Data architecture

Executive communication

Client leadership

SQL

Python

GA4

GTM

Adobe Analytics

Salesforce

Tools

Salesforce

HubSpot

Marketo

Adobe Analytics

Job description

Marketbridge is seeking a Director of Marketing Analytics to lead the data and analytics capabilities powering modern marketing programs. You will shape data foundations, governance, and measurement solutions across complex client ecosystems, partnering with Marketing Technology, Operations, Demand Strategy, and BI teams.

As a senior trusted advisor, you’ll translate business goals into data requirements, oversee data integration, and guide a talented team through discovery, design, and