Director Marketing Analytics

Harnham; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Harnham in Miami, Florida, is partnering with a fast-growing fintech to recruit a senior marketing analytics leader who will design and scale the next generation of marketing measurement capabilities.

This role offers high exposure and a unique chance to shape data-driven growth strategy while building systems that drive meaningful increments across channels and budgets.

Qualifications

• Built or significantly scaled marketing analytics functions.
• Deep attribution, MMM and experimentation experience.
• Expertise across marketing analytics and data science.
• Strong understanding of measurement infrastructure.

Responsibilities

• Own attribution & measurement strategy.
• Lead incrementality & geo-lift testing.
• Collaborate with data science to improve measurement.
• Align measurement with executive priorities.

Skills

SQL

Python

Marketing analytics

Experimentation

Attribution

Job description

We're partnering with a fast-growing fintech that invests heavily in paid acquisition and is looking for a senior marketing analytics leader to build the next generation of its marketing measurement capability.

This is a unique opportunity for someone who enjoys creating structure where none exists. The business has strong growth ambitions, significant marketing budgets and executive sponsorship, but they've reached a point where increasing spend further requires stronger measurement, experimentation and data science.

You'll own the marketing analytics function end-to-end, helping answer questions such as:

• Is growth limited by creative performance or media allocation?
• Which channels are truly incremental?
• How should budget be optimized across platforms?
• How can acquisition scale without impacting credit portfolio quality?
• What is the true value of a lead before it's acquired?

What You’ll Own

• Attribution & Measurement Strategy
• Incrementality & Geo-Lift Testing

Ideal Background

• Built or significantly scaled marketing analytics functions
• Deep attribution, MMM and experimentation experience
• Expertise across both marketing analytics and data science
• Strong understanding of measurement infrastructure
• Strong data background with proficiency in SQL, Python
• Fintech, lending, insurance or complex conversion funnels preferred
• Comfortable operating independently with executive visibility

This role is best suited to someone who enjoys building capability rather than inheriting a mature analytics machine.