VP of Marketing Analytics: Lead Data-Driven Growth & ROI

KKR; Boston (MA); On-site; USD 140,000 - 185,000; Full time

Job summary

A global investment firm in Boston is seeking a Vice President of Marketing Analytics. The successful candidate will lead the analytics capabilities of the marketing organization, drive data-informed strategies, and measure campaign effectiveness. Applicants should have 8-10 years of experience in marketing analytics, particularly B2B, and a strong understanding of tools like Salesforce CRM and Google Analytics. This role offers a salary range of $140,000 to $185,000 along with performance-based bonuses.

Qualifications

• 8-10+ years of experience in marketing analytics, preferably in insurance or financial services.
• Deep expertise in marketing measurement, attribution, and ROI analysis.
• Experience with Salesforce CRM and B2B marketing analytics.

Responsibilities

• Lead marketing analytics and develop data-driven strategies.
• Design and analyze multi-channel campaigns.
• Drive executive-level reporting and insights.

Skills

Marketing analytics

B2B marketing

Data analysis

SQL

Dashboards

Education

Bachelor’s degree in Analytics, Statistics, Engineering, Business, or related field

Tools

Salesforce CRM

Google Analytics

Tableau

Power BI

Job description

A global investment firm in Boston is seeking a Vice President of Marketing Analytics. The successful candidate will lead the analytics capabilities of the marketing organization, drive data-informed strategies, and measure campaign effectiveness. Applicants should have 8-10 years of experience in marketing analytics, particularly B2B, and a strong understanding of tools like Salesforce CRM and Google Analytics. This role offers a salary range of $140,000 to $185,000 along with performance-based bonuses.