VP of Data & Analytics Strategy

Adelphi Group; United States; On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom's MediaHub WW seeks a senior data and analytics leader to drive client engagements, defining analytics roadmaps and measuring impact on marketing outcomes.

You will lead consumer segmentation, advise on audience strategy and advanced analytics, and translate complex data into actionable insights for senior clients.

The role demands strong leadership, executive communication and the ability to train colleagues for growth; in-office collaboration is required three days per week.

Qualifications

• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging and able to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail-oriented, capable of project management.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement, and advanced analytics.
• Share POVs on industry changes in data and analytics (future of measurement, clean rooms, attention measurement).
• Lead the development and execution of measurement plans and update them with new learnings.
• Distill complex concepts into actionable data stories for decision making.
• Identify growth opportunities at brand and portfolio level using new analytics technologies.
• Investigate impact of new data sources and technologies on future marketing.
• Provide ad hoc support to solve broad strategic marketing problems.
• Lead and mentor direct reports and define career growth paths.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem solving

Client relationship management

Communication and presentation

Team leadership and coaching

Education

University degree

Job description

Omnicom's MediaHub WW seeks a senior data and analytics leader to drive client engagements, defining analytics roadmaps and measuring impact on marketing outcomes.

You will lead consumer segmentation, advise on audience strategy and advanced analytics, and translate complex data into actionable insights for senior clients.

The role demands strong leadership, executive communication and the ability to train colleagues for growth; in-office collaboration is required three days per week.