Head of Marketing Analytics & Data Strategy

OMDUS OMD USA LLC; United States; On-site; USD 150,000 - 250,000; Full time

Job summary

Omnicom’s Business Analytics team is seeking a senior analytics leader to drive vision, strategy and roadmap for bleeding-edge marketing sciences across a diverse client portfolio.

You will define data strategy across 1st, 2nd and 3rd party data, build client relationships through strategic advisory, and lead audience solutions in collaboration with Planning and Investment teams. The role requires 13+ years in data/analytics within advertising or consulting and strong leadership.

Qualifications

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: organized, detail oriented, project management
• Comfortable working in ambiguous situations
• Passionate about adopting emerging technologies in advertising

Responsibilities

• Set the vision, strategy and roadmap to deliver analytics solutions across your portfolio of clients.
• Defining and executing the data strategy: leverage 1st, 2nd and 3rd party data through integration and augmentation.
• Develop relationships with clients through strategic advisory on data and analytics opportunities.
• Lead and mentor direct reports; drive growth and skill expansion.
• Build best-in-class audience solutions in collaboration with Planning and Investment teams.
• Be a trusted advisor on audience strategy, measurement, and advanced analytics.
• Partner on annual budget setting, media plan development and ongoing optimization.
• Stay ahead of industry trends and contribute POVs on data solutions like clean rooms and attention measurement.

Skills

Marketing analytics

Client relationship management

Audience-based marketing

Data-driven advertising

Leadership

Communication and presentation

Training and coaching

Strategic advisory

Education

University degree

Job description

Omnicom’s Business Analytics team is seeking a senior analytics leader to drive vision, strategy and roadmap for bleeding-edge marketing sciences across a diverse client portfolio.

You will define data strategy across 1st, 2nd and 3rd party data, build client relationships through strategic advisory, and lead audience solutions in collaboration with Planning and Investment teams. The role requires 13+ years in data/analytics within advertising or consulting and strong leadership.