VP, Media Analytics & Insights

Publicis Groupe; Chicago (IL); Vor Ort; USD 168.000 - 242.000; Vollzeit

Zusammenfassung

Spark Foundry, part of Publicis Groupe, seeks a VP of Media Analytics and Insights to apply data-driven insights across planning, investment, and measurement for Publicis Media clients.

The role leads modern measurement roadmaps, builds strategic analytics capabilities, and collaborates with Strategy and Investment teams to deliver value and growth. Strong leadership and technical skills are essential.

Qualifikationen

• 10+ years' experience in media analytics.
• Strong understanding of media buying, KPI development and technology practices.
• Experience with media measurement tools such as iSpot, Nielsen, Comscore, DoubleClick, Omniture, Coremetrics, Google Analytics.
• Strong client management/consultative experience presenting and resolving issues.
• Experience leading marketing technology projects from ideation through installation.
• Strong analytical and math skills.
• Advanced MS Office skills.
• Experience with BI tools like Cognos, Business Objects, Tableau, or Datorama.
• Excellent communication and presentation skills.
• Excellent understanding of traditional and digital media data.

Aufgaben

• Intersect consulting skills, data, advanced analytics and marketing strategy to drive client results.
• Deliver attribution roadmaps, including multi-touch attribution.
• Manage client data ingestion for attribution and modeling.
• Build relationships with internal stakeholders across Strategy and Investment teams.
• Engage client directors and brand teams to align data propositions with strategy direction.
• Foster a culture of data-driven decision making in media investment planning.
• Grow agency revenue by cross-selling analytics products across client divisions.
• Scope and direct analytics projects to answer valuable client questions within timelines.

Kenntnisse

Data-driven insights

Media analytics

Attribution roadmaps

Client relationship building

Marketing strategy

Project leadership

Tools

MATLAB

R

SAS

SPSS

Python

SQL

Tableau

Datorama

Google Analytics

Jobbeschreibung

Spark Foundry, part of Publicis Groupe, seeks a VP of Media Analytics and Insights to apply data-driven insights across planning, investment, and measurement for Publicis Media clients.

The role leads modern measurement roadmaps, builds strategic analytics capabilities, and collaborates with Strategy and Investment teams to deliver value and growth. Strong leadership and technical skills are essential.