Global VP, Analytics & Media Measurement

Zenith; New York (NY); On-site; USD 180,000 - 238,000; Full time

Benefits offered by this job

Medical Coverage

401K Plan

Paid Time Off

Career growth opportunities

Job summary

Publicis Groupe is seeking a Senior Vice President, Analytics to lead Above Market measurement, effectiveness and intelligence. You will translate trusted media data into standardized global KPI definitions, ROI inputs and decision-ready learnings.

The role requires managing global governance and delivering measurable outcomes across PepsiCo brands and markets. You will partner with the Global COE and local markets to align on KPI dictionaries, measurement frameworks and reporting) and will

Qualifications

• Senior leadership experience at SVP level or higher in a global media context.
• Ability to translate global standards into actionable deliverables and market adoption.
• Strong cross-functional leadership across client, agency, finance, data, technology and regional stakeholders.
• Experience with global measurement, reporting and governance of media tech and data interfaces.

Responsibilities

• Establish global media measurement and KPI governance with PepsiCo, ensuring consistency with ROIe methodology.
• Develop measurement standards, learning agendas and effectiveness reporting across brands and markets.
• Define global measurement frameworks for Reach, Resonance and ROI with Global COE and local markets.
• Translate measurement requirements into data specifications and QA with Data Governance and A&M Hub owners.

Skills

Senior leadership

Global measurement

Cross-functional leadership

ROI & KPI governance

Data governance

Tools

Kantar Brand Lift

Job description

Publicis Groupe is seeking a Senior Vice President, Analytics to lead Above Market measurement, effectiveness and intelligence. You will translate trusted media data into standardized global KPI definitions, ROI inputs and decision-ready learnings.

The role requires managing global governance and delivering measurable outcomes across PepsiCo brands and markets. You will partner with the Global COE and local markets to align on KPI dictionaries, measurement frameworks and reporting) and will