Chief Media Strategy & Planning Lead

Publicis Groupe; New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe's Spark Foundry in New York seeks an accomplished Senior Media Lead to drive strategic media initiatives for key client accounts. You will lead all aspects of media planning, collaborate with insights, data and investment teams, and mentor a team to deliver high-impact campaigns.

The role requires 10+ years in marketing, excellent leadership and client-facing presentation skills, and deep experience across offline and online media channels including TV, Print, Digital, Social and

Qualifications

• 10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management.
• Proven experience and success in presenting plans to Client and influencing top level Client decisions.
• Demonstrated leadership, management and motivational skills.

Responsibilities

• Responsible for developing, implementing, and executing strategy to define the future direction of Client business
• Actively listen to Clients and continually identify opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Identifies key target insights based on Client brief necessary for formulating communication strategy
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Serves as key resource for local markets in defining media strategy and media plans
• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
• Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
• Serves as leadership and content development coordinator for all Client presentations
• Ability to cross sell interagency products and services
• Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation

Skills

Senior leadership

Media planning

Client presentation

Digital strategy

Tools

Media Tools

Digital Planning Tools

Job description

Publicis Groupe's Spark Foundry in New York seeks an accomplished Senior Media Lead to drive strategic media initiatives for key client accounts. You will lead all aspects of media planning, collaborate with insights, data and investment teams, and mentor a team to deliver high-impact campaigns.

The role requires 10+ years in marketing, excellent leadership and client-facing presentation skills, and deep experience across offline and online media channels including TV, Print, Digital, Social and