VP, Measurement & Analytics Strategy

Publicis Groupe; New York (NY); Hybrid; USD 168,000 - 258,000; Full time

Benefits offered by this job

Paid family care

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Work from anywhere (up to 6 weeks)

Job summary

Razorfish, part of Publicis Groupe, seeks a VP to lead measurement and analytics across a portfolio of clients. You will guide a team of data practitioners, shape strategies, and act as a trusted advisor to executives.

This is a hybrid role with significant in-office collaboration and cross-disciplinary influence. The role requires deep expertise in media analytics, strong storytelling, and experience presenting to senior clients.

Qualifications

• 9-11+ years of experience in media analytics, digital analytics, or marketing analytics.
• Media or digital agency experience highly desired.
• Mastery of paid media measurement approaches, tools, and methodologies.
• Knowledge of key media measurement methodologies (attribution, MMM, incrementality, surveys).
• Strong understanding of ETL, data transformation, automation, and pipeline architecture.
• Very strong communication and storytelling skills with executive-level clients.
• Experience leading teams and line management.

Responsibilities

• Partner with account leadership to draft scopes of work, outline deliverables, and staff plans.
• Lead and ensure high-quality outputs across measurement planning, data strategy, reporting automation & dashboarding, and insights.
• Own executive-level presentations in partnership with other discipline leads – including quarterly business reviews and proposals.
• Participate in new business proposals and presentations as a data science & analytics lead.
• Contribute to the data science & analytics practice with thought leadership and toolkit assessments.
• Line manage and mentor team members to ensure high-quality outputs.

Skills

Media analytics

Digital analytics

Marketing analytics

Executive storytelling

Team leadership

Stakeholder influence

ETL

Tools

ETL

Job description

Razorfish, part of Publicis Groupe, seeks a VP to lead measurement and analytics across a portfolio of clients. You will guide a team of data practitioners, shape strategies, and act as a trusted advisor to executives.

This is a hybrid role with significant in-office collaboration and cross-disciplinary influence. The role requires deep expertise in media analytics, strong storytelling, and experience presenting to senior clients.