Senior Media Analytics Specialist

Publicis Groupe; Chicago (IL); Hybrid; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k)

Job summary

Publicis Groupe's Spark Foundry seeks a Senior Analyst – Media Data to provide analytic support and strategic recommendations for a client account. This role requires a numbers mindset, problem solving, and a strong grasp of online and traditional media.

You will partner with analytics, data engineering and media teams to define KPIs, validate data, and deliver actionable insights that inform optimization and future media decisions.

Qualifications

• 2+ years in analytics or marketing data roles.
• Strong SQL and data validation skills.
• Experience with large data sets and data workflows.
• Bachelor’s degree in Analytics, Statistics or related field.

Responsibilities

• Create campaign objectives, KPIs for online and offline media.
• Define data requirements and support measurement and reporting.
• Conduct ongoing analyses to identify insights and optimization opportunities.
• Bridge between data engineers, analytics, and media stakeholders.
• Ensure data quality and issue resolution across teams.
• Develop knowledge of paid-media data and reporting processes.

Skills

Analytical thinking

SQL experience

Data validation

Problem solving

Stakeholder communication

Learning agility

Data analysis

Education

Bachelor’s degree in Analytics/Statistics

Tools

Databricks

Snowflake

PySpark

Python

Job description

Publicis Groupe's Spark Foundry seeks a Senior Analyst – Media Data to provide analytic support and strategic recommendations for a client account. This role requires a numbers mindset, problem solving, and a strong grasp of online and traditional media.

You will partner with analytics, data engineering and media teams to define KPIs, validate data, and deliver actionable insights that inform optimization and future media decisions.