Associate Director, Media Analytics & Insights

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 112,000 - 180,000; Full time

Job summary

Spark Foundry in New York, NY is seeking an Associate Director of Media Analytics and Insights to drive data-driven planning, investment, and measurement for major client brands. You will design modern measurement plans and roadmaps, working with Analytics leads and cross-functional teams to ensure high-quality delivery.

The role requires deep analytics expertise in marketing sciences, strong SQL and data visualization skills, and the ability to translate complex insights into actionable

Qualifications

• Minimum 5 years of analytics experience in marketing sciences within an agency, research, or client side.
• Strong ability to interpret complex data and translate insights for non-technical audiences.
• Experience with programmatic media, ad tech, and measurement frameworks.

Responsibilities

• Build strong relationships with internal & external stakeholders to align planning and activation.
• Lead measurement and learning agendas to support brand goals (awareness, consideration).
• Create and manage detailed project plans and deliverables for analytics projects.
• Provide high-value consultation on analytics deliverables and client strategy.
• Consult with client media teams to align on strategy, implementation and measurement plans.

Skills

Analytics in marketing sciences

SQL

Data visualization

Cross-functional teamwork

Marketing analytics

Programmatic buying concepts

Education

Statistics, Social Sciences, Economics, Quantitative Marketing

Tools

Tableau

Datorama

PowerBI

Job description

Spark Foundry in New York, NY is seeking an Associate Director of Media Analytics and Insights to drive data-driven planning, investment, and measurement for major client brands. You will design modern measurement plans and roadmaps, working with Analytics leads and cross-functional teams to ensure high-quality delivery.

The role requires deep analytics expertise in marketing sciences, strong SQL and data visualization skills, and the ability to translate complex insights into actionable