Media Analytics Lead: Data-Driven Campaign Insights

Publicis Groupe

Chicago (IL)

On-site

USD 89,000 - 127,000

Full time

8 days ago

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Spark Foundry, a leading advertising agency, seeks a Manager, Media Analytics & Insights to deliver analytics-driven strategic insights for media and communications initiatives. You will coordinate between research, analytics, and media teams to ensure high-quality analytical projects are delivered, translating complex data for broad client and stakeholder audiences.

The role combines strategic and tactical work with strong problem-solving, numerical proficiency, and a hands-on,

Qualifications

3–5 years of analytics in marketing sciences at a media agency, market research, or consulting.
Quantitative education or experience preferred.

Responsibilities

Design and execute analytical plans with the Associate Media Director to improve communications program effectiveness.
Perform hands-on analyses, develop conclusions and implications.
Supervise and mentor Analysts and teach ongoing analysis for campaign optimization.
Develop and maintain SQL-based or other structured reporting systems.
Interpret dashboards and recommend actions based on MMM findings or statistical testing.
Collaborate with cross-functional stakeholders to plan, execute, and analyze projects.
Support agency new-business processes as required.