Head of Media Analytics & Insights

Publicis Groupe; New York (NY); Hybrid; USD 135,000 - 217,000; Full time

Job summary

Publicis Groupe Spark Foundry in New York seeks a Director of Media Analytics and Insights to lead analytic insights for a key account, acting as the client contact on media strategy and performance. You will implement data- and test-and-learn approaches to meet media objectives, guiding digital and offline campaigns with rigorous analysis and cross-functional collaboration.

The role requires deep knowledge of media measurement, at-scale data, and tools like PowerBI/Tableau, with a track record

Qualifications

• Minimum 8 years of analytics experience in marketing sciences at a media agency, market research, consulting, or in-house at a brand.
• Experience with linear and digital performance measurement data (ad servers, DSPs, web analytics).
• Strong statistical skills with hypothesis development, test design, and actionable recommendations.
• Experience with cross-channel measurement and attribution.

Responsibilities

• Drive media performance by informing media plans and optimization strategies.
• Lead data-driven test and learn programs to improve conversions and awareness.
• Develop touchpoints and attribution models to guide strategy.
• Perform ongoing analysis to adjust campaigns for max performance.
• Create measurement systems for data capture and reporting.

Skills

Data analysis

Statistical methods

Hypothesis testing

Storytelling with data

Client advisory

Tools

PowerBI

Tableau

Datorama

Python

Alteryx

SPSS

SAS

Job description

Publicis Groupe Spark Foundry in New York seeks a Director of Media Analytics and Insights to lead analytic insights for a key account, acting as the client contact on media strategy and performance. You will implement data- and test-and-learn approaches to meet media objectives, guiding digital and offline campaigns with rigorous analysis and cross-functional collaboration.

The role requires deep knowledge of media measurement, at-scale data, and tools like PowerBI/Tableau, with a track record